From the book description:
If you think PR is just for large corporations and celebrities but not for freelancers, think again! This booklet will show you some tried and tested tips on how to create a buzz around your business and get your name out there on a shoestring budget. Successful PR is the biggest exposure you can get for the smallest possible outlay as it will drive traffic to your website and ultimately boost sales. So take a look at which simple steps you can take right now to get your business talked about.