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In this article series, I will be taking you through the steps necessary to build a professional online presence for yourself, without knowing anything about HTML, without hiring a web designer, and without buying into any of the $30+ per month 'design-a-site' solutions. The current article provides an overview of how Joomla, a free and open-source content management system, can be used to build your web presence. Future articles will deal with the practical steps of customizing your Joomla site to reflect your business and increase your profits.