When Apple Transcreates Headlines, and When it Doesn’t

By: babble-on

Transcreating Headlines is one of the most interesting parts of a translator’s job, especially when it will be seen around the world. This is especially true for headlines from large multinational companies like Apple Inc. This article walks through a fascinating example of a single headline introducing Apple Pay into more than a dozen languages. Where did Apple go right in transcreating it? Where did the team “punt” and do a more or less literal translation? Looking at examples from Spanish to Japanese, we see that even large companies with big budgets produce varied quality translations.

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When Apple Transcreates Headlines, and When it Doesn't

babble-on  Identity Verified
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Local time: 15:47
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Sorry, update link: Dec 28, 2020

Here is the correct link: https://www.ibabbleon.com/copywriter-translator/2020/12/transcreation-apple-headline-localization-translation/


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