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English to Spanish: Six email deliverability lessons that you can learn from SEO General field: Marketing Detailed field: Marketing / Market Research
Source text - English Six tips for creating and maintaining your emailing list
Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid.
Having an up to date and clean database is key if you don’t want to step in a spam trap, send unsolicited emails or make other mistakes that ruin your email reputation.
Six tips that help you create an emailing list with relevant opt ins only, and to make sure it stays that way:
1. What is someone signing up for?
Make it obvious from the start. What kind of information can he expect? How many times will he receive your emailings?
You might scare of some opt ins this way, but that’s no loss to mourn. You’d rather have one opt-in that actually reads your newsletter, than ten that discard it without even opening it.
2. Get the information you need
Relevancy is the single most important factor when sending emailings. Relevant content ensures that recipients open your newsletters and help you boost your conversion.
But to be able to send relevant emails, you need to know what your target audience wants. What kind of products are your recipients interested in? Get the information you need, during the sign up process, or by studying your email results.
3. Use double opt ins
There are various reasons why a single opt in can result in wrong addresses on your mailing list: someone could make a typo, or deliberately sign up an email address other than their own.
Prevent erroneous email addresses from ending up in your database, and always ask people that sign up for your emailings to confirm their subscription, using a double opt in.
How a double opt in works:
Someone signs up for your emailings, through a web form for example
You send them an email, asking them to confirm their subscription
4. Don’t buy email addresses
Buying email addresses from a third party might seem like a great way to expand the number of addresses in your database, but will eventually get you into a lot of trouble.
Even if the addresses you acquired were gathered in a legal way, that whole claim goes out the window the second you start emailing these recipients.
Translation - Spanish Seis consejos para la creación y mantenimiento de una lista de emails
El email marketing a veces tiene sus trucos. Aunque es una forma muy eficaz de comunicarse con la audiencia e impulsar la conversión, también hay muchos errores que es necesario evitar.
Disponer de una base de datos actualizada y ordenada es clave si no quieres caer en una trampa de spam, enviar emails no deseados o cometer otros errores que arruinen tu reputación de correo electrónico.
Seis consejos para que elabores una lista de emails que incluya solo suscripciones relevantes y te asegures de que siga siendo así:
1. ¿Para qué se suscriben?
Déjalo claro desde el principio. ¿Qué tipo de información pueden esperar? ¿Cuántas veces recibirán tus emails?
Tal vez tengas miedo de este tipo de suscripciones, pero no es una pérdida que debas lamentar. Es preferible tener a un suscriptor que realmente lea tu newsletter que tener diez que lo descarten sin ni siquiera abrirlo.
2. Consigue la información que necesitas
La relevancia es el factor más importante de todos a la hora de enviar emails.
Los contenidos relevantes te garantizan que los destinatarios van a abrir los newsletters y contribuyen a impulsar la conversión.
Sin embargo, para poder enviar emails relevantes, es necesario que conozcas lo que quiere tu audiencia objetivo. ¿Qué tipos de productos les interesan a tus receptores?
Consigue la información que necesitas durante el proceso de suscripción o mediante el análisis de los resultados de los emails que has enviado.
3. Utiliza la doble confirmación
Existen varias razones por las que un sistema de confirmación única puede dar lugar a direcciones equivocadas en una lista de emails: alguien pudo cometer una errata o se registró a propósito con una dirección que no era la suya.
Evita que acaben en la base de datos direcciones erróneas y pide siempre a la gente que se suscribe a tus emails que confirme su suscripción a través de una doble confirmación.
Cómo funciona una doble confirmación:
Alguien se suscribe a tus envíos de correo electrónico, por ejemplo a través de un formulario web. Le envías un email en el que le pides que confirme su suscripción.
4. No compres direcciones de email
La compra de direcciones de emails a terceros podría parecer una forma genial de expandir el número de direcciones de tu base de datos, pero a la larga te supondrá un problema.
Aunque las direcciones que adquieras sean recopiladas de manera legal, no te van a servir de nada en el momento en que comiences a enviar emails a los destinatarios.
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Translation education
Master's degree - Menendez y Pelayo International University
Experience
Years of experience: 13. Registered at ProZ.com: Apr 2010.
English to Spanish (UCA, verified) English to Spanish (UNED, verified) English to Spanish (Universidad Internacional Menédez y Pelayo, verified) English (University of Granada, verified)
Easyling, Google Translator Toolkit, Lilt, MateCat, memoQ, Microsoft Excel, Microsoft Office Pro, Microsoft Word, OmegaT, Passolo, Powerpoint, Smartling, Wordfast
I help companies and start-ups go global, and make their products and
services locally appealing and relevant for the Spanish market. My area of expertise is Audiovisual Translation, and Localization of Software and Multimedia Products.
A proud Mozillian and open web enthusiast, I believe the Web should be open and accessible for everyone. I work for a variety of software, IT and entertainment companies and start-ups to help them go global and be successful in the Spanish-speaking market. To help them raise brand awareness and engage their audience, I localize their innovative apps, cutting-edge websites, app descriptions, press releases, support articles, blog posts, tutorials, customer stories, and more.
To learn more about me, you can check out my Prezumé by clicking the image below:
My goal is to help my clients create customized and differentiated experiences for their users, making sure their global customers enjoy a great brand experience. Check out my portfolios below to learn more:
Keywords: multimedia, global content strategy, internationalization, start-ups, spanish translator, translate english to spanish, localization, software, web, apps. See more.multimedia, global content strategy, internationalization, start-ups, spanish translator, translate english to spanish, localization, software, web, apps, marketing, presentations, newsletters, spanish email campaigns, subtitling, video, captions, QA, communication, taus-certified post-editor, voice content localization, chatbot localization, emoji localization. See less.
