this is actually a legal, not a marketing term. In English, contracts are usually "awarded" (the tender becomes a contract when the offer is accepted). You can say either "contract award committee" or "contract-awarder".

http://www.diversworldwide.com/news/?order[]=DATE_ISSUED des...
Fugro Project Ltd, Moscow, has been awarded the contract to undertake a pre-construction survey off Sakhalin Island, off the east coast of Russia, as part of the Sakhalin II Project. Contract awarder is the project's developer, Sakhalin Energy Investment Company Ltd (SEIC).

http://www.employmentappeals.gov.uk/uploads/EAT1238013012003...
The reply to the question submitted must therefore be that the taking over - with a view to completing, with the consent of the awarder of the main building contract, works started by another undertaking - of two apprentices and an employee, together with the materials assigned to those works, does not constitute a transfer of an undertaking, business or part of a business, within the meaning of Article 1(1) of the Directive.”