English to Japanese Bus/Financial Social Science, Sociology, Ethics, etc. Ethics

Recently Daisuke, a frequent contributor to the Japanese/English bulletin board provided an URL related to professional advertising (See http://www.jaro.or.jp/) in Japan.

During the past decade the Japanese economy has been stagnating. This stagnation is largely due to Japan's failure to overcome the severe credibility shock that it suffered during the 1980s, when Japanese business and government leaders failed to control the social neglect and irresponsible lending practices of its citizens.

In response to this catastrophic breakdown in credibility a variety of measures have been undertaken by the Japanese people including the introduction of courses in business ethics on many Japanese university campuses.

Ethics are a set of behavioral standards established by professional communities over time. They are the customs and traditions of a particular business community. The ProZ business environment is just such a business community, although very new. In time it too will likely establish its own set of behavioral standards. This will not be possible without your participation, however.

The common Japanese term for ethics is 倫理. How might one translate the above phrase into Japanese?

Once again, thank you for your helpful suggestions. I am looking forward to a variety of responses....

Another dedicated ProZ contributor,

Hamo