Glossary entry (derived from question below)
Swedish term or phrase:
Profilering, profilverksamhet
English translation:
market positioning/brand imaging activities
Added to glossary by
Mats Wiman
Jul 29, 2003 18:54
20 yrs ago
1 viewer *
Swedish term
Canada
Fast, friendly and flexible.
Native in: English (Variants: Canadian, US) 
Works in: Swedish to English, Danish to English, Norwegian to English, and 1 more.
Profilering, profilverksamhet
Swedish to English
Bus/Financial
Advertising / Public Relations
Advertising
For an advertising/branding company:
"I vår profilverksamhet ingår även design och produktion av exklusiva skinnjackor under varumärket RocketJack."
I know that "profiling" seems like the obvious answer, but that can also refers to gathering data on advertising subjects, and racial profiling, etc. Other ideas might be "Specialty advertising", "Branding", "Imaging". Any former ad peopl out there?
"I vår profilverksamhet ingår även design och produktion av exklusiva skinnjackor under varumärket RocketJack."
I know that "profiling" seems like the obvious answer, but that can also refers to gathering data on advertising subjects, and racial profiling, etc. Other ideas might be "Specialty advertising", "Branding", "Imaging". Any former ad peopl out there?
Proposed translations
(English)
| 4 | market positioning activities |
Mats Wiman
|
| 5 +4 | market profile |
Paul Larkin (X)
|
Proposed translations
26 mins
Mats Wiman
Sweden
Sweden
Native in Swedish
Sweden
DEU / ENG / FRA / SPA > SWE since 1982
Native in: Swedish (Variant: Stockholm)
Works in: German to Swedish, English to Swedish, Swedish
Related KudoZ points
:
3
Selected
market positioning activities
eller
brand identity work
Professional experience
brand identity work
Professional experience
3 KudoZ points awarded for this answer.
Comment: "I actually went with "Brand Imaging" in this case."
+4
4 hrs
market profile
I prefer -
'Our market profile also includes the design and production of exclusive leather jackets which sell under under the brand-name 'Rocket Jack'.'
'Our market profile also includes the design and production of exclusive leather jackets which sell under under the brand-name 'Rocket Jack'.'
Peer comment(s):
| agree |
Mario Marcolin
4 hrs
|
| agree |
Elpida Karapidaki
8 hrs
|
| agree |
Anette Herbert
9 hrs
|
| agree |
Roger Matthews
12 hrs
|
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