Mark A McNaught (asker) Mar 30, 2014:

I ended up using "reserve price". Unfortunately, I can't award points (I think) as it was a discussion entry rather than an answer.

Agneta Pallinder Mar 25, 2014:

reserve price etc. ctd. How about this: "preliminary starting price / reserve price / minimum price"?
Useful clarification of terms on eBay here - and they should know - http://pages.ebay.com/help/sell/reserve.html

Mark A McNaught (asker) Mar 25, 2014:

Thanks Agneta - the segment is "PRELIMINÄRT UTPROPSPRIS / BEVAKNINGS-/MINMIPRIS". Isn't that reserve price / ??? / minimum price?

Agneta Pallinder Mar 25, 2014:

reserve price after all? Unless you have a different context - I think it must be reserve price after all - see these two quotes from Bukowski's website: English version: "We will also suggest an appropriate reserve price." Swedish version: "En expert kommer även att diskutera lämpligt bevakningspris." https://www.bukowskismarket.com/en/sell