English to French Art/Literary Cinema, Film, TV, Drama contrat producteur/auteur

Producer may assign this Agreement or assign and/or license any or all of its rights in and to all Material written hereunder and/or to use Writer's name, approved likeness and approved biographical data in connection with the Picture, and all representations and warranties hereunder, to any entity whatsoever.

to assign = céder
to license = ? dans ce contexte ?