English to Spanish Marketing Nutrition Health Campaign Slogan

Most Americans gain between one to three pounds between Thanksgiving and the New Year. While this amount doesn’t sound threatening, most people don’t lose the excess weight, and the cumulative effects over several years can contribute to a substantial increase in body weight. Not only does this impact one’s quality of life and self-esteem, it increases the risk for several chronic diseases including heart disease, diabetes and even cancer.





Maintain, Don’t Gain is an eight-week, self-directed program designed to help individuals maintain their weight during the holiday season, and to avoid the cumulative effects of gradual weight gain. The program includes weekly newsletters startin November 20, 2006 that provide strategies for adopting or maintaining health-promoting lifestyle behaviors, healthy recipes, stress management tools, physical activity suggestions, and encouraging messages to increase and maintain motivation. It is intended to run from Thanksgiving through the first week of the New Year.