Glossary entry

French term or phrase:

produit culturel de rétention

English translation:

cultural products that attract and retain customers

Added to glossary by Claire Nolan
Jul 5, 2010 23:37
13 yrs ago
1 viewer *
French term

produit culturel de rétention

French to English Marketing Tourism & Travel
Part of a list of cultural objectives:
- développement de produits culturels d'appel et de rétention

If the "d'appel" refers to flagship cultural products, I'm not sure about the "rétention"...other than it likely means products that the public keeps coming back to?? ('products' in this document usually means artistic activities and initiatives)
Change log

Jul 19, 2010 12:20: Claire Nolan Created KOG entry

Proposed translations

+5
1 hr
Selected

cultural products that attract and retain customers

A ''produit d'appel'' is a product that attracts customers.

A ''produit de rétention'' is a product that retains customers (they like it and keep coming back to it).
Peer comment(s):

agree Sheila Wilson
5 hrs
Thanks, Sheila.
agree Evans (X)
6 hrs
Thanks, Gilla.
agree mimi 254
6 hrs
Merci, mimi.
agree Imanol : "Produit de rétention" is Orwellian Newspeak at its worst/best (it depends how you look at it)
12 hrs
Thanks, Imanol. Good comment.
agree Verginia Ophof
16 hrs
Thank you, Verginia.
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
1 hr

attractive and lasting cultural products

Also somewhat of a wild guess, but check how many references you'll get in google for "appealing and lasting". I seems to be a calque for from French (if not the other way round).
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25 mins

cultural preservation products

Hello,

Just a wild guess...

heritage and you will see the tangible results in our indigenous cultural preservation products and schemes which help the spread of 'Native Pride'. ...
www.responsibletravel.com/Trip/Trip902038.htm

I hope this helps.

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Note added at 2 hrs (2010-07-06 01:50:09 GMT)
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... programme donné ou immédiatement après l'obtention d'un niveau linguistique par des ateliers destinés à favoriser la rétention de la langue seconde. ...
www.equinoxcanada.ca/FR/Programs-1.html
Something went wrong...
6 hrs

retention

But rephrase the sentance: development of cultural products which attract and retain interest.
Something went wrong...
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