Glossary entry

English term or phrase:

applicable R&D

French translation:

R&D appliquée

Added to glossary by Johanne Dupuy
Dec 10, 2018 12:05
5 yrs ago
English term

applicable R&D

English to French Marketing Business/Commerce (general) Fabricant de produits d\'extinction
Il s'agit de la page du site internet qui présente une entreprise spécialisée dans la fabrication de produits d'extinction d'incendie:
"we are dedicated to applicable R&D".

Le contexte semble insister sur le fait que l'entreprise accorde beaucoup d'importance au développement de techniques/produits durables et respectueuses de l'environnement.

Je ne vois pas bien comment traduire "applicable". S'agit-il d'une formulation maladroite pour "applied R&D" ? Ou s'agit-il plus probablement de l'idée que l'entreprise fait "tout ce qui est possible" en matière de R&D pour développer ces techniques durables ? Merci d'avance pour votre aide et vos suggestions !
Change log

Dec 13, 2018 09:48: Johanne Dupuy Created KOG entry

Discussion

Anne Gaujard-Scott (asker) Dec 13, 2018:
Ha ha! Yep, that is why I hardly ever translate marketing stuff! ;) Thank you for your input Daryo, it pretty much confirms what I was thinking.
Daryo Dec 11, 2018:
"At **** we are dedicated to applicable R&D, seeking for the most sustainable methods in protecting the environment, people and what is important to them."

the fact that the environment is mentioned next has no bearing on the meaning of "applicable R&D" - it simply means that their R&D is looking for something immediately applicable, as opposed to doing any theoretical research applicable only indirectly in the long term.

BTW, that's exactly what you would expect from "applied R&D", the kind of R&D most companies would be only interested in. Sounds like marketing speak from the school of stating the blindingly obvious ...

Proposed translations

+2
1 day 2 hrs
Selected

R&D appliquée

Terme utilisé assez largement.
On est plutôt dans la traduction de "applied R&D" à mon avis.
Sinon, il manquerait un mot en anglais. Ex : "applicable R&D strategies"
Peer comment(s):

agree Marielle Akamatsu
17 hrs
agree GILLES MEUNIER
20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you for your help, Johanne."
1 hr

la recherche et la conception pertinentes

R & D = Research and design

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Note added at 3 hrs (2018-12-10 15:10:26 GMT)
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@Asker
Sorry, don't know what I was thinking of: of course it's "research and development"!
Note from asker:
Merci ! Je pensais cependant que R&D = recherche et developpement. Ai-je tort ?
Something went wrong...
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