https://www.proz.com/kudoz/english/textiles-clothing-fashion/991765-anti-it-girl.html

Glossary entry

English term or phrase:

anti-it girl

English answer:

anti-fashion

Added to glossary by Mazyoun
Apr 5, 2005 19:14
19 yrs ago
2 viewers *
English term

anti-it girl

English Marketing Textiles / Clothing / Fashion
I love this coat sort of, trenched shape and the hood, but it’s in this really sort of sloppy, almost hand woven looking blue and brown And then I love the sort of velvet paisley, it’s like a paisley burn out, and then again the really sloppy washed out khaki drill, urm sort of anti-it girl kind of look.

Discussion

Charlie Bavington Apr 5, 2005:
It's the opposite of this, basically http://www.proz.com/kudoz/915438 :-)

Responses

+8
5 mins
Selected

anti-fashion

"an anti-it girl kind of look" is a style that goes against what is considered to be fashionable and appropriate to the styles lauded in that particular season. Kind of going against what the establishment (probably the media in this case) consider fashionable.
Peer comment(s):

agree María Teresa Taylor Oliver : Nice explanation...
1 min
cheers :-)
agree George Rabel : like, fer sure
5 mins
cheers :-)
agree Madeleine MacRae Klintebo
12 mins
agree Alexander Demyanov
17 mins
agree juvera
1 hr
agree Lingo Pros
1 hr
agree Robert Donahue (X)
2 hrs
agree jennifer newsome (X)
7 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you all."
+6
4 mins

rebel / independent minded /

Like, you know...
Peer comment(s):

agree María Teresa Taylor Oliver
2 mins
like, thanks mariteri
agree Madeleine MacRae Klintebo
13 mins
Like, thanks Maddie
agree sarahl (X)
1 hr
Like, I think the Clara Bow "itness" referred to by Ruth is not the one we are dealing with here
agree Lingo Pros
1 hr
Thank you
agree Robert Donahue (X) : I don't think Ruth was referring to Clara Bow in particular, rather than just pointing out the etymology of the term "it" as it's used here. In that respect, Ruth is exactly right. It does mean who is considered the "hottest" actress at a given time.
2 hrs
neither do I, but I don't think this "itness" is necessarily sexy, just, "in". Like baggy pants.
agree Claire Langhard
3 hrs
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+4
9 mins

deliberately non-sexy

Clara Bow was called the "it" girl in the 1920's. "It" was sex appeal. Having "it" made her "hotsy-totsy". So to be an anti-it girl is to be the opposite of sexy.

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Note added at 11 mins (2005-04-05 19:26:18 GMT)
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I am not saying this writer would ever have heard of Clara Bow, but that is the origin of the term, whether applied to Madonna or Paris Hilton.
Peer comment(s):

agree RHELLER : thanks for explaining it :-) I never knew that
15 mins
Thanks, Rita
agree TranslateThis
17 mins
Thanks, TT
agree Kirill Semenov
18 mins
Thanks, Kirill
neutral Alexander Demyanov : While the historical account is correct, I am not sure this is the modern meaning of the "it". E.g. consider this: http://www.christinaricci.info/cgi-dodger/showpage.pl?sel=in...'est-à-dire.
22 mins
chacun a son "it"
neutral Robert Donahue (X) : +++My take is that since she's talking about the clothing in such detail, she is swimming against the fashion tide so to speak. So anti-fashion is more appropriate. She might still look good : )
2 hrs
The writer sounds anything but rebellious, and the double use of the word 'sloppy' implies non-form-fitting.
agree humbird : Yes, "it girl" is a term spared for glamourous, sexy woman of '20s,
8 hrs
Thanks, humbird, actually I like your idea of anti-glamorous
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+2
2 hrs

Girl who does not wear high-fashion designer clothing

IT-girls are women who love being seen in all the latest designer fashions & haute couture.

Thus, an anti-IT girl is a woman who eschews the glamourous IT scene. She does not want to be a slave to fashion and will wear clothes that she likes, even if they're not up-to-date. She is not as high-maintenance as the IT-girl.

Peer comment(s):

agree Saleh Chowdhury, Ph.D.
13 hrs
agree Lydia Foster
17 hrs
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