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market segmentation

Romanian translation: segmentarea pieţei

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market segmentation
Romanian translation:segmentarea pieţei

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13:20 Sep 17, 2008
English to Romanian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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segmentarea pieţei
Definition:
Procesul de împărţire a pieţei în grupuri diferite de consumatori cu nevoi, caracteristici şi comportamente diferite ce pot necesita produse sau mixuri de marketing separate, se numeşte segmentare a pieţei.
Selected response from:

Lucica Abil (X)
Romania
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +6segmentarea pieţei
Lucica Abil (X)
5 +1segmentarea pieţei
Cornelia Serban


  

Translations offered


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
segmentarea pieţei


Definition from portal.edu:
Procesul de împărţire a pieţei în grupuri diferite de consumatori cu nevoi, caracteristici şi comportamente diferite ce pot necesita produse sau mixuri de marketing separate, se numeşte segmentare a pieţei.

Example sentence(s):
  • Segmentarea pieţei înseamnă împărţirea ei în grupe de cumpărători omogeni atât prin caracteristicile lor manifeste, cât şi prin mentalitatea lor de cumpărare. - facultate.regielive  
Lucica Abil (X)
Romania
Local time: 06:04
Native speaker of: Romanian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Cristina Bolohan
2 mins
Yes  Cristina Butas
6 mins
Yes  Cornelia Serban: Scuze, browserul nu mi-a afisat raspunsul dvs.
6 mins
Yes  Ede Lungu
2 hrs
Yes  Lia Sabau
16 hrs
Yes  RODICA CIOBANU
17 hrs
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12 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
segmentarea pieţei


Definition from Prof. Viorel Cornescu:
Segmentarea pieţei reprezintă procesul de împărţire a pieţei în grupuri/categorii distincte de consumatori, ce necesită elaborarea de către conducerea firmei a unor mixuri/ submixuri de marketing specifice.

Example sentence(s):
  • Segmentarea pietei este un instrument folosit in marketing, dar care se adapteaza fiecarui tip de componenta a mixului de marketing, cum sunt relatiile publice. Iata ce inseamna segmentarea pietei in marketing: Segmentarea pietei descrie divizarea pietei in grupuri omogene care vor raspunde in moduri diferite la promotii, comunicare, publicitate si alte variabile ale mixului de marketing. Fiecare grup sau segment va fi abordat printr-un mix de marketing diferit pentru ca segmentele sunt departajate astfel incat sa existe diferente minime in interiorul lor si diferente mari intre ele. - Olimpiadele Comunicarii  
  • Segmentare a pietei Activitate de impartire a pietei potentiale intr-un numar de segmente de piata (grupuri de indivizi), fiecare avand trasaturi si necesitati similare si un comportament omogen fata de un produs, o marca sau o firma. Criterii de segmentare: - geografice - impartirea pietei in grupuri de persoane care locuiesc in aceeasi zona (arie geografica - regiune, judet, oras, sat), segmentare in functie de clima, relief, infrastructura; - demografice - impartirea pietei in grupuri de persoane care au aceleasi caracteristici demografice (varsta, sex, numar de membri de familie s.a.); - economico-sociale (venituri, ocupatie, nivel de instruire, nationalitate, religie); - psihografice - impartirea pietei in grupuri de indivizi care au moduri de gandire apropiate (personalitate, stil de viata, clasa sociala); - de comportament (atitudinea fata de marca, fidelitate, scopul, timpul si frecventa de utilizare a marcii, avantajele pe care consumatorii le asteapta de la produs, atitudinea fata de risc s.a.). - IQ Ads  
Cornelia Serban
Canada
Native speaker of: Romanian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  RODICA CIOBANU
17 hrs
  -> multumesc :)
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