Mar 12, 2011 12:20
13 yrs ago
Spanish term

se consigue optimizar la cobertura

Spanish to English Marketing Marketing Publicidad
Se trata de optimizar indirectamente una campaña televisiva mediante publicidad externa.

En este contexto:

"En el punto óptimo de la TV, se consigue optimizar la cobertura de este medio mediante el circuito exterior."

Lo entiendo así:

"At optimal TV advertising exposure, coverage optimization of this media is achieved through outdoor formats."
Proposed translations (English)
3 +5 ...has been optimized...

Proposed translations

+5
11 mins
Selected

...has been optimized...

En el punto óptimo de la TV, se consigue optimizar la cobertura de este medio mediante el circuito exterior.

=

Coverage in the featured medium of television has been optimized by means of an ancillary publicity campaign.

Unless you have specific information that indicates otherwise, I don't think you can assume that "externa" refers to "outdoors" here. It may simply mean "media other than television" (e.g., newspaper/magazine ads, distribution of flyers, radio announcements, etc.).

Suerte.



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Note added at 4 hrs (2011-03-12 16:56:41 GMT)
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Given your clarification, I amend my answer to:

Coverage in the featured medium of television has been optimized by means of an [ancillary] outdoor publicity campaign.

"Ancillary" would then be optional.
Note from asker:
Sin lugar a dudas "externa" se refiere a "outdoor" o "out-of-home" advertising. Ambos términos son sinóminos y válidos para el contexto del artículo a traducir. En anteriores preguntas aclaré este punto, ruego disculpes no lo haya reiterada esta vez.
Peer comment(s):

agree Lucano Alvares
47 mins
Thank you, Lukane.
agree Roberto Lipani : agree both with the translation and the explanation provided.
50 mins
Grazie, Roberto.
agree Barbara Cochran, MFA
1 hr
Thank you, Barbara.
agree christopher bolton
1 hr
Thank you, Christopher.
agree Jenni Lukac (X)
3 hrs
Thank you, Jenni.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Muchas gracias Robert."
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