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in the identity and reference universe

Russian translation: идентификационного и денотационного содержания

10:31 Dec 16, 2020
English to Russian translations [PRO]
Marketing - Other
English term or phrase: in the identity and reference universe
First of all, can you tell us exactly what a logo is?
For it to be “good” or successful, should it be simple, schematic...?

What should be borne in mind when it comes to a logo, which is just one of the many “elements” *in the identity and reference universe*of a particular brand, is that it is above all a “strong” sign which, to gain and maintain a certain visual significance over time, calls for ever more “visual-graphic reduction”.
A sign, let us say here of a “logo-typical” nature, is at the same time what “seals” or establishes the representation of the key values of a given brand and distinguishes it, differentiates it, “sets it apart”, we could say, from its neighbours and/or competitors.
Also, in addition to the cultural evolution of the frame of reference in which the visual identity of a brand “bathes” (we will come back to this later, for sure), a logo, to remain this strong sign, must evolve in the direction of simplicity.
Maxim Polukhin
Local time: 23:56
Russian translation:идентификационного и денотационного содержания
Explanation:
n/a
Selected response from:

Pavel Altukhov
Local time: 23:56
Grading comment
Спасибо!
4 KudoZ points were awarded for this answer



Summary of answers provided
4идентификационного и денотационного содержания
Pavel Altukhov
3среди совокупности того, что выделяет и делает узнаваемым (каждый отдельный бренд)
Mikhail Zavidin
3индивидуализация и упоминаемость
Lesia Kutsenko


  

Answers


35 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
среди совокупности того, что выделяет и делает узнаваемым (каждый отдельный бренд)


Explanation:
+

Mikhail Zavidin
Local time: 23:56
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 80
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
индивидуализация и упоминаемость


Explanation:
Чем отличается бренд обычной компании от той, куда мечтают попасть специалисты? ... каскадирование показателей каждого конкретного ... по развитию HR-бренда, такие как мониторинг упоминаемости в ... дизайна и средства индивидуализации, текстовую информацию и ... https://paper-planes.ru/materials/communication-strategy-hr-...

Lesia Kutsenko
Canada
Local time: 16:56
Native speaker of: Native in EnglishEnglish
PRO pts in category: 107
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
идентификационного и денотационного содержания


Explanation:
n/a

Pavel Altukhov
Local time: 23:56
Native speaker of: Russian
PRO pts in category: 216
Grading comment
Спасибо!
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