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currencies

French translation: valeurs (de référence) , attentes...

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:currencies
French translation:valeurs (de référence) , attentes...
Entered by: Valérie Lapotre (X)

15:17 May 20, 2009
English to French translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: currencies
Il s'agit d'un passage dans lequel un publicitaire parle des outils à sa disposition pour mesurer le succès d'une campagne publicitaire. Merci!!

That's the most important part, is once you have that conversation and you come to an agreement you understand what the business metrics are, because that can actually get you closer to the client's business, more involved, more deeply engaged with their business but also what are the audience ***currencies***?
Valérie Lapotre (X)
France
Local time: 12:20
valeurs (de référence) , attentes...
Explanation:
idée
Selected response from:

cjohnstone
France
Local time: 12:20
Grading comment
Je pense effectivement que c'est le sens ici. Merci Catherine.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2fréquences / crédibilités
Beila Goldberg
3termes de référence
Arnold T.
3valeurs (de référence) , attentes...
cjohnstone


Discussion entries: 2





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
termes de référence


Explanation:
Une idée comme ça ...

Arnold T.
Canada
Local time: 06:20
Works in field
Native speaker of: French
PRO pts in category: 31
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
fréquences / crédibilités


Explanation:
Currency : à part la signification la plus courante, devise, monnaie en a également d'autres mais moins rencontrées.
S'il s'agit d'un mot, d'un idée, d'une opinion, il s'emploie pour exprimer la fréquence ou la crédibilité.
Exemple : to gain currency / devenir courant, se répandre pour une idée ou une opinion (Grand Dictionnaire Anglais Hachette et Oxford).
Vu le contexte et le côté imaginatif du rédacteur, il peut également avoir fait un "mix" avec current qui a la même signification que trend : tendance.
Je donne à la fois la traduction exacte une suggestion de traduction adaptée au texte.

Beila Goldberg
Belgium
Local time: 12:20
Specializes in field
Native speaker of: French
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Jean-Louis Blackburn: ça marche
23 mins
  -> Merci Jean-Louis
agree  Charles Russell: oui
22 hrs
  -> Merci russitech
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1 day 21 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
valeurs (de référence) , attentes...


Explanation:
idée

cjohnstone
France
Local time: 12:20
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Je pense effectivement que c'est le sens ici. Merci Catherine.
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