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envíos

English translation: dispatches

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:envíos
English translation:dispatches

15:06 Mar 26, 2016
    The asker opted for community grading. The question was closed on 2016-03-29 21:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)


Spanish to English translations [PRO]
Marketing - Business/Commerce (general)
Spanish term or phrase: envíos
Hi everyone, this may seem a simple question but I'm struggling to find a single translation for "envíos" in English. It's in a situation when we can't use the verb instead. Here are some examples from the text (computer systems for 'mailing' products).

120.000 envíos multicanal (email-sms-print) on demand al año.

gestiona todo el proceso de vida de una comunicación multicanal a cliente, desde el diseño hasta el envío

1,2 MM de envíos físicos anuales + 200.000 envíos online por correo electrónico y gráficos en pantalla

I've used "deliveries" so far but I'm not 100% convinced. For me "mailing" sounds good but is more a campaign than an individual "envío"; "campaign" could work at times but suggests a whole load of "envíos"; "messages" doesn't cut it for me....

Could someone give me a hand?

Many thanks!!!
Kevin Connor
Spain
Local time: 18:13
dispatches
Explanation:
"SMS dispatches", "email dispatches" etc.
Selected response from:

DLyons
Ireland
Local time: 17:13
Grading comment
Selected automatically based on peer agreement.
3 KudoZ points were awarded for this answer



Summary of answers provided
3 +3dispatches
DLyons
4 +2mailings
Robert Carter
41. sendouts 2. circulars
Adrian MM. (X)
4Messages
Kim Edwards-Buarque
3communications
bigedsenior
3transmissions
Adoración Bodoque Martínez
Summary of reference entries provided
References: Multichannel Messaging
Ana Claudia Macoretta
Ellen Kraus

Discussion entries: 1





  

Answers


41 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
dispatches


Explanation:
"SMS dispatches", "email dispatches" etc.

DLyons
Ireland
Local time: 17:13
Native speaker of: English
PRO pts in category: 26
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Ellen Kraus: from the design to the dispatch. I´d say so,too
1 hr
  -> Thanks Ellen. Good ref!
agree  Ana Claudia Macoretta
2 hrs
  -> Thanks Ana Claudia,
agree  Jennifer Levey: Nicely covers a multitude of messaging sins, including spam and junk mail. // More than a whiff - I can smell it from 'ere!
6 hrs
  -> Thanks Robin - yes there's a whiff of the latter.// That's probably because it's in some mailbox real close to you :-)
neutral  philgoddard: This sounds odd to me. It makes me think of telegraph messages, and mail pouches being carried on horseback.
6 hrs
  -> It gets quite a few Ghits. I long for the days of chota pegs and cleft sticks.
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
1. sendouts 2. circulars


Explanation:
1. & 2. can both be physical and electronic.


    Reference: http://www.bullhorn.com/s/sendouts/
Adrian MM. (X)
Local time: 18:13
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 40
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Messages


Explanation:
I know you weren't convinced about this one, and for want of an exact translation, I feel it is actually the best choice in English. "Message" also refers to what the brand is actually trying to communicate, and even though it is doing so cross channel, the actual message remains the same.

This article uses this term and tranmits this concept:
http://www.verticalresponse.com/blog/crafting-a-successful-c...

--------------------------------------------------
Note added at 1 hr (2016-03-26 16:45:00 GMT)
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I didn't go with "mailings" as it doesnt sit well when referring to SMS

Kim Edwards-Buarque
Spain
Local time: 17:13
Specializes in field
Native speaker of: English
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
mailings


Explanation:
The plural "mailings" can be used to denote actual instances of the action of "mailing".

mailing: the act of mailing something
something (such as a letter or an advertisement) that is mailed to many people at one time
http://www.merriam-webster.com/dictionary/mailing

To be removed from our RedPlum postal mailings, please fill out the form below.

It takes approximately five(5) to six(6) weeks to completely stop receiving RedPlum mailings. This is because mailing labels are often printed in advance of mail distribution dates.
https://www.redplum.com/tools/redplum-postal-addremove.html


--------------------------------------------------
Note added at 48 mins (2016-03-26 15:54:49 GMT)
--------------------------------------------------

Maybe you're overthinking it. If you look at it like that, then "envíos" could also be seen as ambiguous (particularly when we're talking about email, as one push of a button can send it to thousands of recipients). Nevertheless, your first impression is that it refers to individual communications.
1.2 billion mailing campaigns would be an awful lot in one year, don't you think?

--------------------------------------------------
Note added at 2 hrs (2016-03-26 17:25:54 GMT)
--------------------------------------------------

Taking Ana Claudia's idea of searching with "multichannel", you can also find mailing used with it, although message is more common.

Multi-channel mailings adjust the timing of a mailing to the life of a customer.
http://wps.pearsoned.co.uk/ema_uk_he_depelsmacker_marcomm_5/...

Multi channel mailings – print, digital, social media, targeted campaigns.
http://www.bayside.vic.gov.au/documents/Community_Summit_Con...

OnlineLeads provides dynamic marketing solutions and strategies for global marketers and multi-channel mailing services
https://www.crunchbase.com/organization/onlineleads#/entity

Robert Carter
Mexico
Local time: 10:13
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 212
Notes to answerer
Asker: Thanks for the answer. My only doubt is when the text quantifies "envíos", as in "120,000 envíos". Could it not be ambiguous as mailing suggests a campaign of several individual mails, whereas here it is referring to the number of "envíos", or communications...


Peer comments on this answer (and responses from the answerer)
agree  philgoddard: I don't think there's any ambiguity - as you say, the meaning is obvious from the context.
1 hr
  -> Thanks, Phil.
agree  neilmac: And there are several options for the singular form....
1 day 16 hrs
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
communications


Explanation:

www.strategiccontact.com › Blog › Multi-channel Customer Contact
As the latest buzzword, multi-channel communication needs careful ... According to dictionary.com, the noun has many definitions, including several that are ...

Multi-Channel Communications - Genesys
www.genesys.com/soundbite/soundbite-engage-multi-channel
SoundBite Engage is an intelligent, multi-channel platform that enables cross-channel interactions and drives results-driven communications for clients across ...


bigedsenior
Local time: 09:13
Works in field
Native speaker of: English
PRO pts in category: 343
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9 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
transmissions


Explanation:
Another option.

Adoración Bodoque Martínez
Ireland
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 50
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Reference comments


1 hr
Reference: References: Multichannel Messaging

Reference information:
I think that the clue is in the adjective *multicanal* that modifies the noun (and provides the context) and not in the word *envíos* alone.
When I looked up for this type of *envíos multicanal*, *multichannel messaging* and *message* appeared to be the choice of all companies working on the sector to express *envíos*.

You may want to check the following suppliers:

http://www.silverpop.com/Software/email-marketing/email-high...

http://www.bellhowell.net/Solutions/Multi-ChannelMessaging.a...

http://blimessaging.com/multi-channel-messaging-applications...

http://mashable.com/2011/09/09/consumers-technology/#weYaYZG...

https://blog.appboy.com/multi-channel-messaging-can-increase...

http://mobilemarketingwatch.com/beyond-push-notifications-th...

https://www.pushtech.com/products/realtime-multichannel

Ana Claudia Macoretta
Spain
Specializes in field
Native speaker of: Native in ItalianItalian, Native in SpanishSpanish
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
neutral  Robert Carter: You're on-point checking the usage of "multi-channel", but I don't think "messaging" is the whole story.
33 mins
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2 hrs
Reference

Reference information:
i opt for "dispatch" because of the following link:
14.02.2014 - The highest annual increase in the last decade. ..... Headquartered in Paris, the total headcount is currently around 120,000 across more than 40 countries in Europe, ..... a multi-channel environment facilitating telephone, SMS, e-mail, web ... 20 million dispatches per year • Ensuring payments are received, ...

Ellen Kraus
Austria
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 16
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