curated shopping experience

German translation: Curated Shopping

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:curated shopping experience
German translation:Curated Shopping
Entered by: Jeanie Eldon

01:00 Jan 13, 2023
English to German translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: curated shopping experience
What is Curated Shopping?
When any of us go shopping, we will typically be looking for something. That might be a specific item – a very particular product – or it might be something a little more abstract and vague. You might be looking for example for an item of clothing that has a certain style or that helps you to express yourself in a certain way.
Jeanie Eldon
United Kingdom
Local time: 19:23
Curated Shopping
Explanation:
Die englische Bezeichnung findet sich recht häufig im Netz. "Curated Shopping" steht für personalisiertes/auf die KundInnen zugeschnittenes Online-Shopping.
Synonym: Curated Commerce

https://de.wikipedia.org/wiki/Curated_Shopping

Das Curated Shopping ist ein innovatives Geschäftsmodell im Online-Handel, ... Das „betreute Einkaufen“ wird aktuell insbesondere in der Modebranche ...
https://www.marketing-boerse.de/fachartikel/details/1708-bet...

Lexikon Online ᐅCurated Commerce: Curated Commerce im Sinne von "betreutes Einkaufen" (synonyme Verwendung: Curated Shopping) ist ein vornehmlich auf die ...
https://wirtschaftslexikon.gabler.de/definition/curated-comm...

What is a curated shopping experience?
Curated commerce is a personal shopping service. Customers indicate their personal preferences, needs or style online and the retailer composes a personalized box of goods, tailored to these individual wishes.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c...

Curated Shopping definition - openPR.com
Curated shopping means that you are creating unique selections of products for your customers based on their interests and their previous behavior as shoppers.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c...

--------------------------------------------------
Note added at 15 Stunden (2023-01-13 16:32:00 GMT)
--------------------------------------------------

"Erfahrung" kann man (sollte man unbedingt mMn!) oft weglassen, ja. Ist ein guter Kandidat für das Unwort des Jahrhunderts aus ÜbersetzerInnensicht.

"Wir bieten Curated Shopping(-Dienste/Service)/personalisiertes/betreutes Shopping", "Beim Curated Shopping profitieren Sie von ...", "Welche Erfahrungen haben Sie beim Curated Shopping gemacht?"
Aber ein Curated Shopping-Erlebnis/eine Curated Shopping-Erfahrung? Hmm ...
;)
Selected response from:

Zea_Mays
Italy
Local time: 20:23
Grading comment
Thank you Zea, this seems to be the best solution and as other translator's have pointed out, the most used on the internet.
4 KudoZ points were awarded for this answer



Summary of answers provided
3zielgerichtetes Einkaufserlebnis
Regina Eichstaedter
3Curated Shopping
Zea_Mays
1kuratiertes Einkaufserlebnis / kuratiertes Kauferlebnis / kuratiertes Einkaufen
andres-larsen
Summary of reference entries provided
Man sollte schon die komplette Definition haben: What is Curated Shopping?
Susanne Gläsel

Discussion entries: 2





  

Answers


26 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
kuratiertes Einkaufserlebnis / kuratiertes Kauferlebnis / kuratiertes Einkaufen


Explanation:
Wie Retail Media die Einzelhandelsbranche verändert | Advendio
https://www.advendio.com › how-retail-media-transfor...
Anzeigen können auf Produktseiten, Kategorieseiten, Markenseiten oder auf allen diesen Seiten erscheinen, um ein kuratiertes Kauferlebnis zu schaffen.

Kuratiertes Einkaufserlebnis - Future Spirit
https://blog-ztb-zukunft.com › kura...
10 feb. 2016 — Das Marketing hat dafür den Begriff „kuratierter Konsum“ erfunden, der immer dann herhalten muss, wenn andere Verführungsstrategien nicht ...

Kuratiertes Shopping - so bestehen kleine Online-Shops ...
https://www.presseportal.de › ...
30 nov. 2021 — Gründer des Unternehmens Stefan Arnold: "Durch kuratiertes Shopping kreieren wir ein einmaliges Einkaufserlebnis und unsere Kund:innen ...

Zukunftsstrategie: Zurück zur Beratung - iXtenso – retail trends
https://ixtenso.de › technologie › z...
2 jun. 2017 — Curated Shopping verspricht das ideale Einkaufserlebnis im ... Kuratiertes Einkaufen soll dabei helfen und das Beste von Online- und ...

Personalisiertes und vernetztes Einkaufserlebnis dank ...
https://www.microsoft.com › news
24 ene. 2022 — Mit der Implementierung des Avanade Intelligent Store können Einzelhändler ein vernetztes, personalisiertes und kuratiertes Einkaufserlebnis ...

andres-larsen
Venezuela
Local time: 14:23
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
zielgerichtetes Einkaufserlebnis


Explanation:
... ein komfortables, gezieltes wenn auch verkürztes, stationäres Einkaufserlebnis ...

Example sentence(s):
  • Im straffen Mittagsfenster der Kunden wird das effiziente und zielgerichtete Einkaufserlebnis als positiv registriert

    https://www.zuehlke.com/de/insights/kontaktloses-einkaufen-in-der-zukunft#
Regina Eichstaedter
Local time: 20:23
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 112
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Curated Shopping


Explanation:
Die englische Bezeichnung findet sich recht häufig im Netz. "Curated Shopping" steht für personalisiertes/auf die KundInnen zugeschnittenes Online-Shopping.
Synonym: Curated Commerce

https://de.wikipedia.org/wiki/Curated_Shopping

Das Curated Shopping ist ein innovatives Geschäftsmodell im Online-Handel, ... Das „betreute Einkaufen“ wird aktuell insbesondere in der Modebranche ...
https://www.marketing-boerse.de/fachartikel/details/1708-bet...

Lexikon Online ᐅCurated Commerce: Curated Commerce im Sinne von "betreutes Einkaufen" (synonyme Verwendung: Curated Shopping) ist ein vornehmlich auf die ...
https://wirtschaftslexikon.gabler.de/definition/curated-comm...

What is a curated shopping experience?
Curated commerce is a personal shopping service. Customers indicate their personal preferences, needs or style online and the retailer composes a personalized box of goods, tailored to these individual wishes.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c...

Curated Shopping definition - openPR.com
Curated shopping means that you are creating unique selections of products for your customers based on their interests and their previous behavior as shoppers.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c...

--------------------------------------------------
Note added at 15 Stunden (2023-01-13 16:32:00 GMT)
--------------------------------------------------

"Erfahrung" kann man (sollte man unbedingt mMn!) oft weglassen, ja. Ist ein guter Kandidat für das Unwort des Jahrhunderts aus ÜbersetzerInnensicht.

"Wir bieten Curated Shopping(-Dienste/Service)/personalisiertes/betreutes Shopping", "Beim Curated Shopping profitieren Sie von ...", "Welche Erfahrungen haben Sie beim Curated Shopping gemacht?"
Aber ein Curated Shopping-Erlebnis/eine Curated Shopping-Erfahrung? Hmm ...
;)


Zea_Mays
Italy
Local time: 20:23
Works in field
Native speaker of: Native in GermanGerman, Native in ItalianItalian
PRO pts in category: 29
Grading comment
Thank you Zea, this seems to be the best solution and as other translator's have pointed out, the most used on the internet.
Notes to answerer
Asker: Interessant, dass man "Erfahrung" weglässt. Danke


Peer comments on this answer (and responses from the answerer)
agree  Susanne Gläsel: Wenn es um Online-Shopping geht, dann betreutes/personalisiertes oder Curated Shopping (https://de.ryte.com/wiki/Curated_Shopping oder https://de.wikipedia.org/wiki/Julia_Bösch)
5 hrs

disagree  gofink: Das Erlebnis blieb auf der Strecke
5 hrs
  -> "experience" wird in der Regel nicht übersetzt, ist eine typische Floskel aus dem englischsprachigen Raum. Leider findet sich der Begriff recht häufig wörtlich übersetzt. Ob es hier um ein "Erlebnis" oder ein "Angebot" geht, wissen wir auch gar nicht.
Login to enter a peer comment (or grade)




Reference comments


13 hrs
Reference: Man sollte schon die komplette Definition haben: What is Curated Shopping?

Reference information:
When any of us go shopping, we will typically be looking for something. That might be a specific item – a very particular product – or it might be something a little more abstract and vague. You might be looking for example for an item of clothing that has a certain style or that helps you to express yourself in a certain way. This is a particularly emotionally-driven form of shopping but it is one that businesses recognize and deal with regularly.

The problem is choice overload and the short amount of time that most of us are willing to give up to browsing. If you have a rough idea of what you want but don’t know where to find it or how to necessarily describe it, then you might find yourself overloaded by the options on a typical ecommerce store and leaving very quickly as a result.

With curated shopping though, the ecommerce store will have tracked your behavior and will know what kind of products you like. It will then use cookies and other tracking methods in order to show you the items that might appeal to you. They can even use remarketing in order to advertise similar products to those that the store knows you will like, when you are actually on another page entirely.

--------------------------------------------------
Note added at 13 hrs (2023-01-13 14:46:11 GMT)
--------------------------------------------------

Curated Shopping with Instagram

Curated shopping can also be carried out in a different more personal way. It might mean that you create a brand, say on Instagram, that promotes a certain style and a certain lifestyle. By doing that, you can then offer products and ideas that fall inline with the message that you are trying to present. Your followers should all be so targeted, that they will appreciate the things that you are now offering. Either option is very similar to having a personal shopper, or of shopping in an exclusive store that no one else knows about.


    https://www.openpr.com/wiki/curated-shopping
Susanne Gläsel
Germany
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 40
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search