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audience

Dutch translation: doelgroep

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:audience
Dutch translation:doelgroep

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08:54 Jun 13, 2009
English to Dutch translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Cinema, Film, TV, Drama
English term or phrase: audience
Definition from Texas Advertising and Public Relations:
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.

Example sentence(s):
  • Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. Currency Press
  • Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. Audience involvement in advertisement
  • When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. Media Awareness Network
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doelgroep
Definition:
doelgroep: groep waarop een initiatief gericht is (Van Dale)
Selected response from:

Jorinde Brokke
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +5doelgroep
Jorinde Brokke
5publiek
Astrid Deumers


  

Translations offered


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
doelgroep


Definition from own experience or research:
doelgroep: groep waarop een initiatief gericht is (Van Dale)

Example sentence(s):
  • Adverteerders zullen - als ze gebruik willen maken van deze middelen - een stuk relevanter in hun communicatie moeten zijn. Betere kennis van de doelgroep en hun online activiteiten is daarbij nodig, aldus de bureaus. - reclame web-log  
  • Bij MSN zijn we in staat om je doelgroep te bereiken en zorg je, door je boodschap op meerdere contactpunten te plaatsen, gegarandeerd voor een betrokkenheid bij en interactie met je merk die echt resultaten opleveren. - microsoft  

Explanation:
Soms ook: publiek of reclamedoelgroep.

Zie bijvoorbeeld ook: www.few.vu.nl/stagebureau/werkstuk/werkstukken/werkstuk-kon... :

Tabel 5: Alle doelgroepen die worden gemeten bij het kijkonderzoek. (Stichting KijkOnderzoek, 2007d)

Jorinde Brokke
Local time: 21:06
Native speaker of: Dutch
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Laura Vermeer
11 hrs
Yes  Ken De Wachter
20 hrs
Yes  Kitty Brussaard: Inderdaad, 'publiek' of 'doelgroep' in deze context
1 day 9 hrs
Yes  Herman Kappen
1 day 19 hrs
Yes  Michel de Ruyter
2 days 1 hr
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 5/5
publiek


Definition from own experience or research:
Een publiek is een groep toeschouwers, bijvoorbeeld in een theater.

Example sentence(s):
  • Het publiek komt niet meer bij van het lachen. - Wikipedia  
Astrid Deumers
Spain
Local time: 20:06
Native speaker of: Native in DutchDutch, Native in EnglishEnglish

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mirjam Bonne-Nollen: Ik vind 'publiek' hier een betere vertaling, omdat die algemener is dan 'doelgroep' (meestal aangeduid als 'target audience')
1 day 7 hrs
No  Kitty Brussaard: De term 'publiek' is op zich wel juist in deze context, maar de onderbouwing van dit antwoord is m.i. te beperkt en ook niet relevant.
1 day 7 hrs
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