This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Dutch
  3. Advertising / Public Relations

behavioral targeting

Dutch translation: behavioral targeting

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:behavioral targeting
Dutch translation:behavioral targeting

For term searches and specialty glossaries, please try the new GBK glossaries
08:58 Jan 26, 2010
English to Dutch translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
Glossary-building KudoZ




This question was created by:
ProZ.com Staff
ProZ.com Staff


This question is closed

behavioral targeting
Definition:
Bij behavioral targeting gaat het er dus met name om dat je op basis van informatie (over de bezoeker - gedrag/wie/wat/waar/hoe, etc) keuzes maakt bij het uitserveren van je content (bijvoorbeeld een banner of tekstlink).
Selected response from:

Henk Hofman (X)
Netherlands
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2behavioral targeting
Henk Hofman (X)


  

Translations offered


25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
behavioral targeting


Definition from webanalisten.nl:
Bij behavioral targeting gaat het er dus met name om dat je op basis van informatie (over de bezoeker - gedrag/wie/wat/waar/hoe, etc) keuzes maakt bij het uitserveren van je content (bijvoorbeeld een banner of tekstlink).

Example sentence(s):
  • Bij behavioural targeting wordt content (bijv. productaanbiedingen of advertenties) getoond op basis van bezoekersgedrag (denk aan herkomst bezoeker). - marketingfacts  
  • Door gebruik te maken van de behavioral targeting technologie van Wunderloop krijgen internetgebruikers gericht advertenties en informatie te zien op basis van hun surfgedrag. - Adformatie  
Henk Hofman (X)
Netherlands
Local time: 10:37
Native speaker of: Dutch
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Marjolein Keyer
3 days 4 hrs
Yes  Kitty Brussaard
3 days 12 hrs
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search