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1st party data

German translation: unternehmenseigene Daten

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:1st party data
German translation:unternehmenseigene Daten
Entered by: Kay-Viktor Stegemann

20:48 Jul 2, 2021
English to German translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: 1st party data
In einer Schulungsunterlage/PPT eines Unternehmens heißt es "The 1st party data is not cleared for public use." An anderer Stelle: "The deck has been approved by Global Comms for 1. closed-door meetings under NDA; 2. external use after removing 1st party data." Die Bedeutung ist mir an sich klar, es handelt sich um Daten des Unternehmens selbst (die 1st party), die nicht weitergegeben werden dürfen (wenn der Empfänger kein NDA unterschrieben hat). Aber gibt es einen gängigen Begriff für "1st party data" im Deutschen?
Kay-Viktor Stegemann
Germany
Local time: 05:06
unternehmenseigene Daten
Explanation:
First Party Data sind unternehmenseigene Daten. https://www.emetriq.com/experten-insights/1st-2nd-und-3rd-pa...
Selected response from:

Kim Metzger
Mexico
Local time: 21:06
Grading comment
Danke! Ich habe jetzt im konkreten Fall "interne Daten" verwendet.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3unternehmenseigene Daten
Kim Metzger


  

Answers


18 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
unternehmenseigene Daten


Explanation:
First Party Data sind unternehmenseigene Daten. https://www.emetriq.com/experten-insights/1st-2nd-und-3rd-pa...

Kim Metzger
Mexico
Local time: 21:06
Native speaker of: Native in EnglishEnglish
PRO pts in category: 39
Grading comment
Danke! Ich habe jetzt im konkreten Fall "interne Daten" verwendet.

Peer comments on this answer (and responses from the answerer)
agree  Barbara Schmidt, M.A. (X)
12 hrs
agree  Daniel Gebauer
16 hrs
agree  Uta Kappler
1 day 21 hrs
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