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end cap

Portuguese translation: ponto(s)/locais no final do corredor (do supermercado)= gôndolas de centro

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:end cap
Portuguese translation:ponto(s)/locais no final do corredor (do supermercado)= gôndolas de centro
Entered by: Marlene Curtis

16:33 Oct 18, 2012
    The asker opted for community grading. The question was closed on 2012-10-22 13:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)


English to Portuguese translations [PRO]
Marketing - Retail / supermercado
English term or phrase: end cap
Adjacencies
Crunch Time
Boost your burger
Free Standing Display
Cheese
Eggs
Milk
Free Standing Adjacency
Meat and Fish
End Cap

Impact-EndAisle
The Display that is most likely to capture a beverage purchase from XX is end cap C. End cap C does a few things extremely well. First and foremost as EE said it is in the right place. When it comes to end caps, small basket shops, it’s all about location. In fact, this end cap is in the first third of the store, it’s near the meat section and it’s facing back. XX is very likely to discover this end cap in her trip. Secondly, it has the right packages and brands for XX. She is searching for something she can both put in a small basket and that is right for, perhaps, dinner tonight.
Lilian Magalhães
Brazil
Local time: 09:14
ponto(s)/locais no final do corredor (do supermercado)
Explanation:
end cap
In a strip shopping center (long and rectangular with large amounts of road frontage),the retail space at either end is called the end cap.Chain restaurants usually desire freestanding space, but will accept end cap. Any establishment requiring a drive-through window, such as a fast-food restaurant,dry cleaning store,or bank,will need end-cap space.

9 Ways Supermarkets Suck You In - DailyFinance
www.dailyfinance.com/.../9-ways-to-avoid-being-a-supermarke... 9, 2011 – End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're countin

2. Forget the End Caps

End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.

"Don't give in," says Woroch. "Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.

--------------------------------------------------
Note added at 24 minutos (2012-10-18 16:58:15 GMT)
--------------------------------------------------

São os pontos, gôndolas no final dos corredores, perto do açougue, do balcão de peixes, etc.
Selected response from:

Marlene Curtis
United States
Local time: 08:14
Grading comment
thanks
2 KudoZ points were awarded for this answer



Summary of answers provided
4gôndola
Salvador Scofano and Gry Midttun
4ponto(s)/locais no final do corredor (do supermercado)
Marlene Curtis
4expositor de topo ou checkout
Leonor Machado


Discussion entries: 1





  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
gôndola


Explanation:
Compare:

http://www.ivarsdisplays.com/displays-store-fixtures.asp?cid...

http://www.google.com.br/imgres?um=1&hl=pt-BR&sa=N&biw=1366&...

Salvador Scofano and Gry Midttun
Norway
Local time: 14:14
Works in field
Native speaker of: Native in NorwegianNorwegian, Native in PortuguesePortuguese
PRO pts in category: 10
Notes to answerer
Asker: and the 'end'?

Login to enter a peer comment (or grade)

12 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
ponto(s)/locais no final do corredor (do supermercado)


Explanation:
end cap
In a strip shopping center (long and rectangular with large amounts of road frontage),the retail space at either end is called the end cap.Chain restaurants usually desire freestanding space, but will accept end cap. Any establishment requiring a drive-through window, such as a fast-food restaurant,dry cleaning store,or bank,will need end-cap space.

9 Ways Supermarkets Suck You In - DailyFinance
www.dailyfinance.com/.../9-ways-to-avoid-being-a-supermarke... 9, 2011 – End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're countin

2. Forget the End Caps

End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.

"Don't give in," says Woroch. "Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.

--------------------------------------------------
Note added at 24 minutos (2012-10-18 16:58:15 GMT)
--------------------------------------------------

São os pontos, gôndolas no final dos corredores, perto do açougue, do balcão de peixes, etc.

Marlene Curtis
United States
Local time: 08:14
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 48
Grading comment
thanks
Login to enter a peer comment (or grade)

7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
expositor de topo ou checkout


Explanation:
http://www.avedol.pt/subfamilia.aspx?id=130

Leonor Machado
Local time: 13:14
Native speaker of: Portuguese
PRO pts in category: 12
Login to enter a peer comment (or grade)



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