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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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16:45 May 15, 2013 |
English to Serbian translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Daryo United Kingdom Local time: 16:32 | ||||||
Grading comment
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Summary of answers provided | ||||
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5 | komercijalni mediji |
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4 | sredstva masovnog oglašavanja |
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4 -1 | tržišni medij |
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Discussion entries: 1 | |
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komercijalni mediji Explanation: Čini mi se da su u pitanju komercijalni mediji kao što se navodi u primeru: "Posledice globalizacije mogu biti pozitivne (pritisak globalnih medija na medije pod državnom kontrolom, širenje popularne kulture do najudaljenijih krajeva sveta, prenošenje individualizma, učenje na daljinu itd.) i negativne: komercijalizacija medija, uticaj na kulturne i tradicionalne vrednosti, uticaj na sadržaj medija, politizacija komercijalnih medija i milioneri koje nije moguće kontrolisati. Komercijalizacija medija – komercijalizacija podrazumeva finansiranje medija od prodaje reklama. Zato sadržaji koji ne stvaraju dobit ne nalaze mesto u programu, što je u suprotnosti sa dobrim informisanjem građana pa samim tim i boljim funkcionisanjem demokratskog poretka." Reference: http://www.merriam-webster.com/dictionary/commodity Reference: http://kulturaposlovanja.rs/tag/komercijalni-mediji/ |
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4 hrs confidence: peer agreement (net): -1
14 hrs confidence:
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