collateral

English translation: accompanying document(s), paperwork, document(s) [related to advertising and/or technical presentation of a product]

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English term or phrase:	collateral
Selected answer:	accompanying document(s), paperwork, document(s) [related to advertising and/or technical presentation of a product]
Entered by:	Valters Feists

14:16 Jun 30, 2005

English language (monolingual) [PRO]
Marketing - Marketing / Market Research / advertising, print production

English term or phrase: collateral

Does it mean 'an advertising pamphlet, a brochure' in American English?

The phrase basically goes like this: "Distribute program collaterals to the users".
'Program' denotes a tech service, and does not have to do with real estate or mortgage.

Is the usage of "collateral" discouraged in this meaning? The leading dictionaries seem not to have included it, but I've heard Americans using it.

Valters Feists KudoZ activity Questions: 39 (none open) (1 without valid answers) Answers: 665 Latvia
Local time: 03:11

accompanying documents/paperwork

Explanation:
@

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Note added at 5 mins (2005-06-30 14:22:30 GMT)
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Collaterals: include a wide range of documents that companies use to promote
themselves. They differ from advertising materials in that they are generally ...
desktoppub.about.com/cs/ thingstodesign/p/collaterals.htm

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Note added at 6 mins (2005-06-30 14:23:04 GMT)
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http://72.14.207.104/search?q=cache:5kmnDJgWHfYJ:desktoppub....

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Note added at 7 mins (2005-06-30 14:24:02 GMT)
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http://72.14.207.104/search?q=cache:5kmnDJgWHfYJ:desktoppub....

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Note added at 8 mins (2005-06-30 14:24:42 GMT)
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I guess \"collaterals\" = collateral materials

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Note added at 8 mins (2005-06-30 14:25:22 GMT)
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or \"documents\"

Selected response from:

Andrey Belousov (X)
United States
Local time: 20:11

Grading comment

4 KudoZ points were awarded for this answer

SUMMARY OF ALL EXPLANATIONS PROVIDED

3 +5

accompanying documents/paperwork

Andrey Belousov (X)

[explanations]

NGK

Answers

5 mins confidence:

peer agreement (net): +5

accompanying documents/paperwork

Andrey Belousov (X)
United States
Local time: 20:11
Native speaker of: Russian
PRO pts in category: 4

1 hr confidence:

[explanations]

Explanation:
Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services. It can include brochures, fliers, fact sheets, direct mail pieces, and other communications pieces that are produced directly by the company.
http://www.onlinewbc.gov/docs/market/mk_collateral.html

Marketing collateral, in sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the salesperson's job easier and more effective. Common examples include:
Sales brochures and other printed product information
Posters and signs
Visual aids used in sales presentations
Web content
Sales scripts
Demonstration scripts
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
http://en.wikipedia.org/wiki/Marketing_collateral

Marketing Collateral – Any supporting documentation that provides information about a manufacturer’s product line; i.e. brochures, posters, spec sheets, and product shots are some examples of collateral. Also known as media documentation.
http://www.concise.com/GlossaryofTerms.htm

marketing collateral: the material used to market a product or service as distinct from the documentation which is part of the product
http://www.bena.com/ewinters/Glossary.html

NGK
United States
Local time: 19:11
Specializes in field
Native speaker of:

English,

German
PRO pts in category: 12

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collateral

English translation: accompanying document(s), paperwork, document(s) [related to advertising and/or technical presentation of a product]

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