acheteurs en sélectif
English translation: buyers in selected retail outlets
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| 16:02 Mar 24, 2014 |
| French to English translations [PRO] Marketing - Marketing / Market Research / cosmetics | |||||
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|  Selected response from: Jocelyne Cuenin Germany Local time: 08:28 | ||||
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| Summary of answers provided | ||||
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| 4 | buyers in (the) selective distribution (channel) |
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| 3 | selective purchasers |
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| 3 | buyers in selected retail outlets |
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| Summary of reference entries provided | |||
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| buyers of fragrances in selected retail outlets ? |
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Answers
58 mins confidence: 
selective purchasers Explanation: I think these are buyers who would only buy a certain brand and not accept another. https://www.google.com.br/search?q="selective purchasing"&oq... |
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5 hrs confidence:
buyers in (the) selective distribution (channel) Explanation: Particularly in fragrances, no one in the industry in the Anglosphere talks about 'limited distribution', unlike the public (and translators unaware of the preferred euphemism in the trade). The three channel categories are intensive (all retail outlets, ideally), selective (a chosen few retailers) and exclusive (single brand only). -------------------------------------------------- Note added at 5 hrs (2014-03-24 21:38:05 GMT) -------------------------------------------------- See https://en.wikipedia.org/wiki/Distribution_(business) -------------------------------------------------- Note added at 5 hrs (2014-03-24 21:39:57 GMT) -------------------------------------------------- Or "buyers for". |
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8 days confidence:
buyers in selected retail outlets Explanation: A suggestion in the wake of my reference comments. Thanks, William! |
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Grading comment
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Reference comments
1 hr peer agreement (net): +2 |
| Reference: buyers of fragrances in selected retail outlets ? Reference information: "The fragrance houses operated a form of selective distribution - selling their products to selected retail outlets who offer the ambience and luxury associated with the product" http://www.bized.co.uk/current/mind/2004_5/300505.htm "main distribution channel for perfumes and cosmetics in France : “parfumeries sélectives” (including department stores and specialised perfume and cosmetics retailers)" http://opentoexport.com/article/cosmetics-perfume-and-beauty... "A propos de la Fédération Française de la Parfumerie Sélective (FFPS) Créée en 2000, la FFFPS représente plus de 70% des acteurs de la distribution sélective de parfums et produits de beauté. Elle regroupe près de 1700 points de vente français répartis dans les principales chaînes nationales de distribution (Sephora, Marionnaud, Nocibé), les groupements et franchises (Beauty Success), les grands magasins (Les Galeries Lafayette, Le Printemps et Le Bon Marché) ainsi que dans une bonne représentation des parfumeurs détaillants indépendants. Le Directoire de la Fédération est composé de William G.Koeberlé (Marionnaud) président, Marie-ChristineMarchives (Sephora France)vice-présidente, Jasmine Petiot (Parfumerie Séduction) vice-présidente et trésorière, Isabelle Parize (Nocibé), Philippe Charoing (Beauty Succes), Charlotte Tasset (Le Printemps) et Robert Leygues,président de la Fédération Européenne des Parfumeurs Détaillants (FEPD)" http://www.ffps.fr/wp-content/uploads/2013/03/FFPS-CP-Bilan-... So Internet, hypermarkets and supermarkets without trained staff & "stores owned by the perfume brand" (Boutiques propres = Yves Rocher, The Body shop, L’Occitane, Kiko, Lush) don't belong to those selective perfume & cosmetics shops. www.kantarworldpanel.com/dwl.php?sn=publications&id=337 |
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