Introduction to transcreation - basic approach, tools and requirements
Course summary
Description This webinar will introduce you to the basics of transcreation and copywriting. It is suitable for trained and experienced translators who have decided to branch out into creative translation and graduate translation students thinking of launching a freelance career for themselves in marketing translation. The webinar will also touch on what a good project manager in the sector should provide to the linguists, and what a good creative brief looks like. Training program: - Transcreation terminology - What makes a good brief - How to ensure that you follow the brief closely - What is backtranslation - What is the difference between an alternative and a variant Target audience - Experienced 'long copy' translators who want to expand to creative adaptation - Freelancers starting in marketing adaptation - Graduates (Masters in translation) who want to work as freelance copywriters - Graduates who would like to work as a project managers in marketing adaptation and advertising - Lecturers who are thinking of introducing transcreation to their translation students Learning objectives In this webinar you will learn: - The basic terminology used in marketing adaptation projects - How to approach copy for transcreation - The right questions you need to ask - What you will need to do a good job - What can be expected of you Prerequisites See the prerequisite experience above Word or Excel A pen and paper Your creative juices :-) Access to a dictionary (standard and synonyms) Program Click to expand - Transcreation terminology - What makes a good brief - How to ensure that you follow the brief closely - What is backtranslation - What is the difference between an alternative and a variant Registration and payment information (click to expand) Click to expand Price: 20.00 USD Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording and handouts provided by the trainer. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here. Where can I find a certificate of attendance? A certificate of attendance can be issued upon training completion and as per your request. A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings Created by Unbounded Arts View feedback | View all courses
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