תרגום כאמנות וכעסק » Copywriting / transcreation »
Translation Job and Copywriting Job - I hope someone could differentiate
מפרסם התגובה: Romeo Baldovino
Romeo Baldovino
Romeo Baldovino
הפיליפינים
Local time: 07:05
חבר (2014)
מאנגלית לטגלוג
+ ...
Oct 31, 2014

I hope someone could differentiate translation job and copywriting job.

[Subject edited by staff or moderator 2016-11-04 13:29 GMT]
 
Astrid_H
Astrid_H
גרמניה
Local time: 01:05
מגרמנית לאנגלית
+ ...
In short: Oct 31, 2014

in short, translation means to translate an existing text written by someone else into a different language, and copywriting is writing a marketing or advertising text with yourself as the author.

Copywriting:
http://www.awaionline.com/what-is-copywriting/
 
dropinka (X)
dropinka (X)  Identity Verified
איטליה
מאנגלית לאיטלקית
+ ...
Copywriting can also mean transcreation Oct 31, 2014

Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation... See more
Although copywriting is exactly what Astrid says, I find that more and more prospects tend to call 'copywriting' what is in fact 'transcreation' ("a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context")

http://en.wikipedia.org/wiki/Transcreation

Claudia ▲ Collapse
 
Romeo Baldovino
Romeo Baldovino
הפיליפינים
Local time: 07:05
חבר (2014)
מאנגלית לטגלוג
+ ...
TOPIC STARTER
Thank you Nov 1, 2014

Thank you so much to Claudia and Astrid.
 


To report site rules violations or get help, contact a site moderator:

מנהלי פורום זה
Fernanda Rocha[Call to this topic]

You can also contact site staff by submitting a support request »

Translation Job and Copywriting Job - I hope someone could differentiate







Wordfast Pro
Translation Memory Software for Any Platform

Exclusive discount for ProZ.com users! Save over 13% when purchasing Wordfast Pro through ProZ.com. Wordfast is the world's #1 provider of platform-independent Translation Memory software. Consistently ranked the most user-friendly and highest value

Buy now! »
Trados Studio 2022 Freelance
The leading translation software used by over 270,000 translators.

Designed with your feedback in mind, Trados Studio 2022 delivers an unrivalled, powerful desktop and cloud solution, empowering you to work in the most efficient and cost-effective way.

More info »