Glossary entry

German term or phrase:

Flächenkompetenz

English translation:

salesfloor expertise

Added to glossary by IanW (X)
Jun 9, 2006 14:27
18 yrs ago
German term

Flächenkompetenz

German to English Bus/Financial Furniture / Household Appliances Urgent!
"Der Anspruch an Flächenkompetenz wächst"

This translation is for a presentation at a bedding trade fair - how to improve business for bedding retailers. Could anyone tell me what "Flächenkompetenz" is supposed to mean here.

Thanks


Ian

Discussion

archtrans Jun 10, 2006:
Better to separate into sales floor experience; never seen it as one word, oder??
IanW (X) (asker) Jun 10, 2006:
@ Frank The job's been sent off and Andrew's suggestion was spot on.
Francis Lee (X) Jun 10, 2006:
Any chance of the rest of the paragraph, Ian?

Proposed translations

+3
18 mins
Selected

salesfloor expertise

'efficient/attractive use of salesfloor' or 'display expertise' from your context...
Peer comment(s):

agree Lori Dendy-Molz : beat me to the punch
2 mins
Thanks, Lori. Maybe your answer will punch harder ;-)
agree Ingeborg Gowans (X) : dragging behjind as usual, was talking to my daughter on skype overseas...
25 mins
Unlikely that anyone will report you to site management...
agree Rebecca Garber
4 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Andrew - just the ticket."
19 mins

display (merchandising) capability

A pure guess. Maybe they mean the ability to set up attractive displays of the product.

The layouts allow for cross-merchandising: A display in the bedding department, for example, might feature a bed, a chair, a sofa, pillows, ...
multichannelmerchant.com/retailchannel/marketing_getting_physical/
Something went wrong...
20 mins

general expertise / wider expertise

Hi Ian

I think it could be something along those lines - just a guess though
Something went wrong...
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