Mar 27, 2007 19:38
17 yrs ago
9 viewers *
French term
ergonomie commerciale
French to English
Marketing
Business/Commerce (general)
packaging
"L’approche esthétique de l’ergonomie commerciale" from a design company that designs products and their packaging.
I can see what this means but I'm lost for the proper English way to say it
I can see what this means but I'm lost for the proper English way to say it
Proposed translations
(English)
Proposed translations
+1
7 mins
Selected
ergonomic design
we could also have:
desing ergonomy / ergonomics
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Note added at 8 mins (2007-03-27 19:46:40 GMT)
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although the word order is changed, I sense that my first translation respects the meaning and sounds better
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Note added at 12 hrs (2007-03-28 08:18:35 GMT)
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architran, I agree with your point, and I think your sentence could then be translated as follows:
"an aesthetic approach of marketable ergonomics"
imho, the word "marketable"clearly captures the intended meaning of being able to produce ergonomic objects that are at the same time appealing to the customers
here is a reference:
Strat-O-Blogster Guitar Blog: Ergonomic Guitars vs Guitar CultureUnlike conventional straps, the Dare Strap distributes weight across both shoulders. Maybe it's a sign that ergonomics is becoming a bit more marketable. ...
stratoblogster.blogspot.com/2007/02/ergonomic-guitars-vs-guitar-culture.html - 54k
I hope it helps
desing ergonomy / ergonomics
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Note added at 8 mins (2007-03-27 19:46:40 GMT)
--------------------------------------------------
although the word order is changed, I sense that my first translation respects the meaning and sounds better
--------------------------------------------------
Note added at 12 hrs (2007-03-28 08:18:35 GMT)
--------------------------------------------------
architran, I agree with your point, and I think your sentence could then be translated as follows:
"an aesthetic approach of marketable ergonomics"
imho, the word "marketable"clearly captures the intended meaning of being able to produce ergonomic objects that are at the same time appealing to the customers
here is a reference:
Strat-O-Blogster Guitar Blog: Ergonomic Guitars vs Guitar CultureUnlike conventional straps, the Dare Strap distributes weight across both shoulders. Maybe it's a sign that ergonomics is becoming a bit more marketable. ...
stratoblogster.blogspot.com/2007/02/ergonomic-guitars-vs-guitar-culture.html - 54k
I hope it helps
Note from asker:
| I wondered whether the word commercial here meant that it was to do with the "selling" aspect of design - making products look enticing, appealing to human factors other than the purely mecanical-functional ones?The same way that architecture commeriale can refer to store design and layout, rather than "commercial architecture" which is something more genera. Perhaps I'm reading too much into it? |
2 KudoZ points awarded for this answer.
Comment: "Hugo. thanks for your answer. I'm choosing your suggestion because its the most vague, but I'm being mean with the points because I'm not convinced its quite the right phrase. I came up with "retail ergnomics" as a translation, whch is design of store environments: kiosks, counters, displays, etc - but I'm convinced the client meant the ergonomic aspect of product/packaging/identity design - how you present a product so that a customer buys that rather than another one... since that was clearly his main role in the "retail" design equation. So while design ergonomics is maybe not an exact translation (hence 2 points), it is the least restrictive of the options..."
5 mins
commercial ergonomics/design
Not my field..
Ricability - research and information for older people and people ...ErgoWeb is a commercial ergonomics company providing consultancy, training, innovative software solutions and information internationally www.ergoweb.com ...
www.ricability.org.uk/reports/report-design/guidelinesforpr... - 25k - Cached - Similar pages
Ricability - research and information for older people and people ...ErgoWeb is a commercial ergonomics company providing consultancy, training, innovative software solutions and information internationally www.ergoweb.com ...
www.ricability.org.uk/reports/report-design/guidelinesforpr... - 25k - Cached - Similar pages
13 hrs
Conor McAuley
France
France
Native in English
Specializes in field
France
Excellence, Expertise & Experience
Native in: English (Variants: Irish, British, Wales / Welsh, UK, Scottish)
Works in: French to English, English
Related KudoZ points
:
135
product (design) ergonomics
I'm putting ideas together here from other answers.
As opposed to say, industrial ergonomics.
Commercial is often redundant or has to be translated not one-for-one into English.
I suppose it would cover things like the shape of hairbrushes, milk carton design so you can open the damn things easily, that kind of thing.
(When you say "products" it goes without saying that you are going to try to flog them, that covers the "commercial" part).
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Note added at 13 hrs (2007-03-28 08:40:05 GMT)
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Maybe there's an idea of retail in there too?
Link to support answer above:
http://www.google.fr/search?hl=fr&q="product design ergonomi...
As opposed to say, industrial ergonomics.
Commercial is often redundant or has to be translated not one-for-one into English.
I suppose it would cover things like the shape of hairbrushes, milk carton design so you can open the damn things easily, that kind of thing.
(When you say "products" it goes without saying that you are going to try to flog them, that covers the "commercial" part).
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Note added at 13 hrs (2007-03-28 08:40:05 GMT)
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Maybe there's an idea of retail in there too?
Link to support answer above:
http://www.google.fr/search?hl=fr&q="product design ergonomi...
Note from asker:
| Thanks for your efforts. I chose another answer only because I could see from th context that it wasn't the actual product that was being designed but the way the product was represented through packaging, product identity, information & display |
| I suppose that could be it. Has a certain catch-all vagueness. Maybe a convincing glossary offering at least? I see ergonomics has come on a long way since I was a woodwork a-level student. Thanks again for your thoughts. |
14 hrs
easy-to-open, functional packaging
One of those cases where more words are needed in EN than in FR to convey the full meaning.
3 days 20 hrs
Peter LEGUIE
Native in French
&
English
Specializes in field
Expertise and reliability
Native in: French 
, English
Works in: French to English, English to French
Related KudoZ points
:
40
business ergonomics
If this stands for ergonomics applied to business purposes.
Discussion
http://www.google.fr/search?hl=fr&q="consumer ergonomics"&me...