Englisch > Deutsch Marketing Marketing/Marktforschung E-Mail-Marketing

Monitoring email marketing efforts’ key performance indicators is critical to improving campaign results. But most marketers are in the dark when it comes to understanding their basic delivery, open and click-through rates. XXXs hallmark “Email Service Provider Buyer’s Guide” revealed that 61% of providers alter the gross denominator in their *metric reporting*, obfuscating campaign performance, and denying marketers valuable insight that can help them improve the quality and deliverability of their communications going forward.

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