Glossary entry

English term or phrase:

push upmarket

French translation:

s\'intéresser au haut de gamme

Added to glossary by Thierry Darlis
Jun 2, 2017 13:43
6 yrs ago
English term

push upmarket

English to French Other Computers (general)
As a result, today tier 1 suppliers are not only seeing the market opportunities that have sprung up in recent years with smaller vendors, but they are making a serious downmarket push toward significantly smaller clients, with specialized versions that are tailored to smaller companies. For example, many “tier 1” vendors are now offering simplified versions of larger products and versions for narrow market niches, developing lower-level functionality packages; and offering more flexibility in pricing, maintenance, and support fees.

Meanwhile, the much more crowded tier 2 vendor segment has started to serve mid-market companies as well as push upmarket with ERP managed products that are increasingly powerful, scalable, and suitable for larger companies. This has made it even more difficult to distinguish between tier 1 and 2 vendors.
Proposed translations (French)
3 s'intéresser au haut de gamme
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Non-PRO (1): Jocelyne Cuenin

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Proposed translations

6 mins
Selected

s'intéresser au haut de gamme

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