English to Portuguese Marketing Business/Commerce (general) Digital Marketing

Flight Date: Two months

Flight Date = The time period, and associated start and end dates, over which an advertising campaign runs.

Ref.: https://www.knowonlineadvertising.com/glossary/flight-dates/

Flighting is an advertising scheduling strategy that can be turned on and off to save money and optimize for a product or service's most marketable time windows.

Flighting is an advertising scheduling strategy that alternates between running a normal schedule of advertising and a complete cessation of all runs. Flighting refers to the period when advertising is being run, while the cessation period is known as a hiatus.