Glossary entry (derived from question below)
English term or phrase:
Publicity and advertising
Portuguese translation:
publicidade e propaganda
English term
Portugal
Portuguese Translator
Native in: Portuguese (Variant: European/Portugal)
Works in: English to Portuguese, French to Portuguese
Publicity and advertising
I am currently translating a manual about organising an automotive event where they often refer to publicity and advertising, as in "publicity and advertising on the race track".
In English they have different meanings for each term, and after spending a long time researching I couldn't understand if we also use different terms in portuguese or if everything is "publicidade".
| 4 +8 | publicidade e propaganda |
expressisverbis
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| 4 | publicidade e divulgação |
Ana Vozone
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Dec 3, 2023 12:16: expressisverbis Created KOG entry
Non-PRO (1): Mario Freitas
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Proposed translations
Portugal
Translator and Terminologist
Native in: Portuguese 
Works in: English to Portuguese, French to Portuguese, Spanish to Portuguese
publicidade e propaganda
https://theinvestorsbook.com/advertising-vs-publicity.html
https://www.proz.com/kudoz/portuguese-to-english/marketing-m...
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Note added at 8 mins (2021-09-23 09:52:48 GMT)
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https://www.proz.com/kudoz/english-to-spanish/marketing/3452...
https://www.proz.com/kudoz/portuguese-to-english/certificate...
https://www.wordreference.com/enpt/Publicity
https://www.wordreference.com/enpt/advertising
Ou ainda "campanha" ou "evento promocional" ("advertising"), mas tudo depende do contexto e da preferência de termos do cliente.
| agree |
Mario Freitas
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56 mins
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Obrigada Mário.
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| agree |
Paulinho Fonseca
2 hrs
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Obrigada Paulinho.
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| agree |
Matheus Chaud
2 hrs
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Obrigada Matheus.
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| agree |
Clauwolf
2 hrs
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Obrigada Clauwolf.
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| agree |
Marcelo Dias
2 hrs
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Obrigada Marcelo.
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| agree |
Geocinara Avila
4 hrs
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Obrigada Geocinara.
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| agree |
Valeria Gauz
5 hrs
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Obrigada Valeria.
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| agree |
Paulo Ribeiro
: "O setor automotivo está entre os dez que mais investem em publicidade e propaganda": https://www.automotivebusiness.com.br/pt/posts/noticias/seto...
6 hrs
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Obrigada Paulo.
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Will do!
Native in: Portuguese (Variant: European/Portugal)
Works in: English to Portuguese, French to Portuguese, German to Portuguese, and 1 more.
publicidade e divulgação
https://www.google.pt/search?q="publicidade e divulgação"&sx...
https://www.google.pt/search?q="divulgação e publicidade"&sx...
Um negócio que não tenha uma publicidade e divulgação de qualidade, ainda mais no início, provavelmente sofrerá consequências.
Logo, as campanhas são elaboradas para que todas as ações de divulgação e publicidade (incluindo, anúncios) sejam bem coordenadas.
| Muito boa noite e obrigada. |
Discussion
There has always been confusion between the usage of words advertising and publicity. But there are significant differences between both of these terms. The advertising is paid promotion of the services and products of your business whose purpose is to boost the sales.
On the other hand, publicity is an unpaid promotional activity which is done by a third party to create a public interest story of your business. However, both techniques are used by companies as promotional tools to enhance their businesses. The purpose of each of the technique is different.
https://www.marketing91.com/difference-between-advertising-a...
https://keydifferences.com/difference-between-advertising-an...
https://www.opel.pt/campanhas/campanhas-veiculos.html?&cid=P...
https://www.renault.pt/campanhas-ofertas/campanhas-ofertas-p...
https://www.mercedes-benz.pt/passengercars.html?gclid=EAIaIQ...
Fica a sugestão.