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Glossary entry

Spanish term or phrase:

identificación gráfica

English translation:

graphic identity

Added to glossary by Andrew Darling
Jun 13, 2022 12:59
1 yr ago
27 viewers *
Spanish term

identificación gráfica

Spanish to English Marketing Marketing / Market Research
!Salve!
El contexto:
"¿Qué es identificación gráfica?
Resultado de imagen de "Identificación gráfica" marketing
La identidad gráfica es un conjunto de parámetros que define el aspecto visual de una marca, es decir, todo lo que se ve. Decimos que una empresa o un proyecto tiene identidad gráfica propia cuando podemos identificar fácilmente su presencia y relacionarla a un logotipo, unos colores y unas tipografías."
¡Gracias!
Proposed translations (English)
4 +2 graphic identity
4 graphic charter
3 graphic identity or visual brand identity
Change log

Jun 17, 2022 08:15: Andrew Darling Created KOG entry

Discussion

Jose Marino (asker) Jun 14, 2022:
Yes, very interesting.
abe(L)solano Jun 14, 2022:
Interesting The inverse was recently asked in the EN>ES pair:
https://www.proz.com/kudoz/english-to-spanish/advertising-pu...
/Ah Jose tu habías participado activamente en esa pregunta también!
Jose Marino (asker) Jun 13, 2022:
I totally agree with you. It is just that I have seen "banner" translated as "identificación gráfica" and that really does not make any sense to me, so I thought to make a reverse enquiry to find out the opinion of the natives. Thanx a lot Andrew!!!
Andrew Darling Jun 13, 2022:
In addition: It was tempting to suggest 'corporate identity', or 'brand identity', but I think 'graphic identity' is more specific.
Andrew Darling Jun 13, 2022:
@ Jose Precisely.
Jose Marino (asker) Jun 13, 2022:
Yes, I agree with you. A banner (anuncio in Spanish) is an element of "graphic identity" which does not mean that banner can be translated as "graphic identity". This is, not all elements of graphic identity are banners. Thanx Andrew!!!
Andrew Darling Jun 13, 2022:
Hi Jose, I think that a banner could be part of a company's graphic identity.

Proposed translations

+2
10 mins
Selected

graphic identity

"A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, impacting graphic identity is an integral part of building and maintaining a strong brand image."

See ref. below:
Reference:

https://smallbusiness.chron.com/graphic-identity-69596.html

Note from asker:
Thanx, Andrew, in your opinion, would you say that "identidad gráfica could be translated as banner? Cheers
Peer comment(s):
agree philgoddard : Or visual identity.
3 hrs
Thanks.
agree Helena Chavarria
8 hrs
Thanks.
Something went wrong...
4 KudoZ points awarded for this answer.
17 mins

graphic charter

https://www.proinfluent.com/en/graphical-charter/
https://www.victoria-agency.be/blog/what-is-a-graphic-charte...
https://www.sweetpunk.com/en/expertise/branding-and-identity...
... and many more.



--------------------------------------------------
Note added at 29 mins (2022-06-13 13:28:32 GMT)
--------------------------------------------------

@Asker:
No, an identifcación gráfica is a detailed specification covering all aspects of the visual (and perhaps also audio) design of the company's 'look' as perceived by the public: artistic design of logos and other corporate artwork, colours used in that artwork, fonts used in related texts, etc. A 'banner' is just one of number of elements where the identifcación gráfica will be adhered to. Others will include company letter-heads, on-line presentations, etc. etc.

--------------------------------------------------
Note added at 45 mins (2022-06-13 13:45:23 GMT)
--------------------------------------------------

@Asker
Can you post a link to that old Kudoz entry, so we can see why that answer was voted for? Maybe it's a matter of context...

--------------------------------------------------
Note added at 6 hrs (2022-06-13 19:50:22 GMT)
--------------------------------------------------

Just for Phil:
UNESCO:
https://unesdoc.unesco.org/ark:/48223/pf0000186530_eng

European Defence Agency (EDA):
https://eda.europa.eu/docs/default-source/procurement/eda-gr...

Council of Europe (COE):
https://www.coe.int/en/web/congress/home-logo-and-graphical-...
Note from asker:
Thanx, Jennifer. In your opinion, would you say that "identificación gráfica" could be translated as banner? Cheers Select this answer as most helpful - Note to answerer
Thanx, Jennifer. It is just that there is an entry in Kudoz for which people vote that says that the translation of banner is "graphic identification" which does not make any sense to me, therefore I though of a reverse enquiry to find out with the natives. Thanx!!!
Peer comment(s):
neutral philgoddard : I think this is a mistranslation of "charte graphique". Nearly all of the hits, including your references, are translations.
3 hrs
Something went wrong...
11 hrs

graphic identity or visual brand identity

I think both of these could work.
Reference:

https://smallbusiness.chron.com/graphic-identity-69596.html

Note from asker:
Thanx, Anna! In your opinion, would you say that "identificación gráfica" could be translated as banner? Cheers Select this answer as most helpful - Note to answerer
Something went wrong...
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