Glossary entry (derived from question below)
Jul 9, 2007 01:21
16 yrs ago
English term
Proposed translations
+1
1 day 1 hr
4 KudoZ points awarded for this answer.
Comment: "Thanks"
18 mins
杂志
杂志
"It's silly looking and uncomfortable to sit on," says Mr. Gold from his furniture factory in Taylorsville, N.C. "The reality is that all the shelter books are creating what's considered a good-taste level. People who have clear-plastic slipcovers are not decorating their homes to reflect that kind of magazine."
http://homes.wsj.com/homegarden/20011004-newman.html
Shelter books are natural venues for the trading-up audience, but Nolen says they could do more to address these readers. Many shelter magazines have trouble breaking into luxury accounts because they have such a high rate base and advertisers fear the demographics will be too watered down. But Nolen thinks publishers can make the case that as trading up becomes more popular, these mass-circulation magazines will be an efficient way to reach consumers who are ready for luxury brands.
http://www.foliomag.com/viewmedia.asp?prmMID=4518&prmID=249
"It's silly looking and uncomfortable to sit on," says Mr. Gold from his furniture factory in Taylorsville, N.C. "The reality is that all the shelter books are creating what's considered a good-taste level. People who have clear-plastic slipcovers are not decorating their homes to reflect that kind of magazine."
http://homes.wsj.com/homegarden/20011004-newman.html
Shelter books are natural venues for the trading-up audience, but Nolen says they could do more to address these readers. Many shelter magazines have trouble breaking into luxury accounts because they have such a high rate base and advertisers fear the demographics will be too watered down. But Nolen thinks publishers can make the case that as trading up becomes more popular, these mass-circulation magazines will be an efficient way to reach consumers who are ready for luxury brands.
http://www.foliomag.com/viewmedia.asp?prmMID=4518&prmID=249
+1
6 hrs
室内设计类书籍
建筑或者室内装修设计类书籍
Peer comment(s):
agree |
Carol Chen
: http://www.solareco.com/articles/articles.cfm/ct/3400 home>land,shelter&transportation>shelter books 家居设计书籍 For reference.
21 hrs
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