Glossary entry (derived from question below)
French term or phrase:
couponnage
English translation:
distributing coupons
Added to glossary by
gsloane
Jun 10, 2009 00:47
14 yrs ago
French term
couponnage
French to English
Other
Advertising / Public Relations
I realize there is a Kudoz entry for this word, but it doesn't help me much.
This is for a company trying to get other companies to sponsor events, so they offer promotional space where sponsors can display their products and services, hand out promotional material, and:
"faire du couponnage"
I have no idea what this may be. Fulfillment-house or write-in doesn't make much sense to me, but then again, I don't really know what those are in English either. Since it's a Montreal-based company, I'm wondering if it might have something to do with coupons?
Thank you all in advance for your help.
This is for a company trying to get other companies to sponsor events, so they offer promotional space where sponsors can display their products and services, hand out promotional material, and:
"faire du couponnage"
I have no idea what this may be. Fulfillment-house or write-in doesn't make much sense to me, but then again, I don't really know what those are in English either. Since it's a Montreal-based company, I'm wondering if it might have something to do with coupons?
Thank you all in advance for your help.
Proposed translations
(English)
4 +2 | distributing coupons | gsloane |
4 +1 | Offer Discounts | Jenn Mercer |
4 | sweepstaking | Raoul Daveux |
4 | distribute vouchers | Emma Paulay |
3 | couponing | tradu-grace |
2 | Promotion with coupons | Omar Lima Quintana |
Change log
Jun 17, 2009 13:31: gsloane Created KOG entry
Proposed translations
+2
2 hrs
French term (edited):
faire du couponnage
Selected
distributing coupons
"Couponnage" is explained as a form of marketing promotion involving the distribution of coupons.
4 KudoZ points awarded for this answer.
Comment: "Thank you!"
48 mins
couponing
Opération qui consiste à promouvoir un produit ou un service à l'aide d'un coupon-réponse -
source: le grand dictionnaire canadien français Englais
+ Larousse (monolangue)
coupon-réponse:
partie détachable d'une annonce publicitaire que l'on envoie pour obtenir des informations supplementaires
Example sentence:
source: le grand dictionnaire canadien français Englais + Larousse monolangue
52 mins
Promotion with coupons
Hilton Hotel Quebec offers "couponnage". May fit.
1 hr
sweepstaking
seems to be the idea
Peer comment(s):
neutral |
gsloane
: This isn't really sweepstakes. And as an aside, the idea of sweepstakes doesn't really exist in Canada. It's more of an US practice. "Faire du couponnage" relates to the idea of "clipping coupons" out of a coupon book or a promotions book.
45 mins
|
+1
1 hr
Offer Discounts
This is completely off-the-cuff, but I think it will work well.
6 hrs
distribute vouchers
I'd use "voucher" rather than "coupon". These often offer discounts but may also offer something extra rather than money off e.g a free drink when you buy a meal.
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