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  2. Swedish to English
  3. Advertising / Public Relations

Profilering, profilverksamhet

English translation: market positioning/brand imaging activities

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Swedish term or phrase:Profilering, profilverksamhet
English translation:market positioning/brand imaging activities
Entered by: Mats Wiman

18:54 Jul 29, 2003
Swedish to English translations [PRO]
Bus/Financial - Advertising / Public Relations / Advertising
Swedish term or phrase: Profilering, profilverksamhet
For an advertising/branding company:

"I vår profilverksamhet ingår även design och produktion av exklusiva skinnjackor under varumärket RocketJack."

I know that "profiling" seems like the obvious answer, but that can also refers to gathering data on advertising subjects, and racial profiling, etc. Other ideas might be "Specialty advertising", "Branding", "Imaging". Any former ad peopl out there?
David Rumsey
Canada
Local time: 09:52
market positioning activities
Explanation:
eller
brand identity work

Professional experience
Selected response from:

Mats Wiman
Sweden
Local time: 18:52
Grading comment
I actually went with "Brand Imaging" in this case.
3 KudoZ points were awarded for this answer



Summary of answers provided
5 +4market profile
Paul Larkin (X)
4market positioning activities
Mats Wiman


  

Answers


26 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
market positioning activities


Explanation:
eller
brand identity work

Professional experience

Mats Wiman
Sweden
Local time: 18:52
Native speaker of: Native in SwedishSwedish
PRO pts in category: 3
Grading comment
I actually went with "Brand Imaging" in this case.
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +4
market profile


Explanation:
I prefer -
'Our market profile also includes the design and production of exclusive leather jackets which sell under under the brand-name 'Rocket Jack'.'

Paul Larkin (X)
Local time: 17:52
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
agree  Mario Marcolin
4 hrs
agree  Elpida Karapidaki
8 hrs
agree  Anette Herbert
9 hrs
agree  Roger Matthews
12 hrs
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