This question was closed without grading. Reason: Answer found elsewhere
Apr 30, 2020 08:40
4 yrs ago
15 viewers *
Swedish term
Fast, Reliable & Accurate Translations
Native in: English
Works in: Spanish to English, Swedish to English
bruttoräckvidd
Swedish to English
Marketing
Marketing
This term appears in a PP presentation about a company's market share and what they can do to garner more attention and attract more customers.
My initial thought was 'gross reach' but I can't seem to find any relevant hits for this in English.
Some examples from the text:
+17.000.000 bruttoräckvidd SoMeCa
14.000.000 bruttoräckvidd CMore och 72% kännedom bland nära 1.000.000 arenabesökare
Genom de aktiviteter som gjorts har företåget nått över 17 miljoner i bruttoräckvidd i sociala medier
The term köpt räckvidd also appears, so I wonder if bruttoräckvidd refers to the total of both organic and bought reach but I'm unsure of the terminology in English.
My initial thought was 'gross reach' but I can't seem to find any relevant hits for this in English.
Some examples from the text:
+17.000.000 bruttoräckvidd SoMeCa
14.000.000 bruttoräckvidd CMore och 72% kännedom bland nära 1.000.000 arenabesökare
Genom de aktiviteter som gjorts har företåget nått över 17 miljoner i bruttoräckvidd i sociala medier
The term köpt räckvidd also appears, so I wonder if bruttoräckvidd refers to the total of both organic and bought reach but I'm unsure of the terminology in English.
Proposed translations
(English)
| 4 | Gross Rating Point |
Sam Habach
|
References
| Nice explanation |
SafeTex
|
Proposed translations
5 hrs
Sam Habach
United States
United States
Native in English
United States
High quality, flexibility, fast delivery
Native in: English 
Works in: Swedish to English, German to English, Norwegian to English, and 3 more.
Gross Rating Point
Check the following document (page 22 - bottom)
https://www.mms.se/wp-content/uploads/_dokument/teknbesk/MMS...
https://www.mms.se/wp-content/uploads/_dokument/teknbesk/MMS...
Reference comments
4 hrs
Reference:
Nice explanation
Bruttoräckvidd: Summan av alla kontakter. Samma tittare, lyssnare, läsare kan räknas flera gånger. (Bruttoräckvidd i procent – BRV, GRP, TRP – se ”TV-termer” nedan.)
Discussion
Although Sam's reference is quite clear on the matter, I've looked at other definitions of GRP and they don't seem to all be the same, nor do they all correspond exactly to what Sam's reference says GRP means.
This is no fault of Sam's.. There just seems to be various interpretations around as to the exact meaning of bruttoräckvidd alias GRP.