English to Italian Bus/Financial Marketing / Market Research

Now we would like you to think about the importance of actions companies in the industry can take on a number of different **qualities.**

Please consider each **quality** and rank them 1 through 9 where 1st is the first most important quality you think the industry should act on, 2nd is the next most important quality and so on, down to 9th.

Innovating new and better products and services
Taking better care of employees
Taking better care of customers
Taking better care of the environment
Contributing to society in a way that has a better impact on my community
Communicating more frequently and credibly
Offering products and services that are better value
Having more consistent and stable financial and operational performance
More committed to doing the right thing