Glossary entry (derived from question below)
English term or phrase:
catchment
Romanian translation:
zona de atractie
Added to glossary by
Lavinia Pirlog
Sep 7, 2009 17:59
14 yrs ago
7 viewers *
English term
Romania
Romanian Spanish English French Trados
Native in: Romanian
Works in: Spanish to Romanian, English to Romanian, Romanian to Spanish, and 3 more.
catchment
English to Romanian
Bus/Financial
Law: Contract(s)
consultancy service agreement
Defining the catchment area
This section provides a detailed analysis of the development catchments area under 2 perspectives: the drive-based isochrone distance and the draw-based areas where the project is expected to generate the highest penetration. The first analysis is done using empirical GIS tools which consider max speed limits and normal traffic conditions). The second analysis is done by considering the competition, the accessibility, potential barriers and population density. Both will be based on typical benchmarks for regional and supra-regional shopping centres operating under comparable competitive scenarios.
This section provides a detailed analysis of the development catchments area under 2 perspectives: the drive-based isochrone distance and the draw-based areas where the project is expected to generate the highest penetration. The first analysis is done using empirical GIS tools which consider max speed limits and normal traffic conditions). The second analysis is done by considering the competition, the accessibility, potential barriers and population density. Both will be based on typical benchmarks for regional and supra-regional shopping centres operating under comparable competitive scenarios.
Proposed translations
(Romanian)
| 4 +4 | zonă sau arie de atracţie |
George C.
|
Proposed translations
+4
1 hr
Selected
zonă sau arie de atracţie
... de unde sunt "colectaţi" potenţialii clienţi ai unui centru comercial.
Sintagmele arie/zonă de atracţie în interviuri cu specialişti în domeniu:
“Din cercetarea pe care am facut-o, lucrul cel mai important pentru retaileri este zona de atractie pe care o au centrele comerciale”, spune Dan Cîrstea – Managing Partner United. „Cum zona de atractie a Liberty Center este aproximativ un sfert din populatia Bucurestiului, am concentrat comunicarea pe acest beneficiu”.
http://www.adplayers.ro/articol/Conturi-5/United-a-lansat-pe...
Magistrala de metrou leaga proiectul din sudul orasului de Pipera, situat in capatul opus al Capitalei, in doar 20 de minute, motiv pentru care aria de atractie pentru potentialii clienti este mai ridicata.
.... „Ar fi avut loc o canibalizare a zonelor de atractie, care nu ar fi fost buna pentru nimeni", comenteaza Richard.
http://www.zf.ro/companii/dezvoltatorii-sun-plaza-pentru-uni...
Opinia lui este impartasita si de Razvan Gheorghe, directorul general al Cushman & Wakefield Romania si unul din cei mai experimentati consultanti imobiliari in sectorul de retail. El da ca exemplu calculele unui manager de varf de la conducerea unei retele de hipermarketuri, care aratau ca zona de atractie primara necesara unei unitati, adica potentialii consumatori care locuiesc in apropiere sau pot ajunge usor la hipermarket, trebuie sa fie de 60.000-80.000 de persoane.
http://www.businessmagazin.ro/analize/imobiliare/primul-cent...
Site EN-RO al unui consorţiu irlandez care va construi mai multe mall-uri in Romania:
Catchment Area - Zona de atracţie
http://www.tiago.ro/oradea/index.php?id=37
http://www.tiagoploiesti.ro/index.php?id=37
4 KudoZ points awarded for this answer.
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