Glossary entry (derived from question below)
Italian term or phrase:
soggiorno stampa
English translation:
while the Media are attending
Added to glossary by
Oliver Lawrence
Mar 7, 2011 18:20
13 yrs ago
Italian term
Italy
Texts with zest by a Chartered Linguist
Native in: English (Variants: British, UK)
Works in: Italian to English, English
soggiorno stampa
Italian to English
Marketing
Advertising / Public Relations
PR plan for a trade fair (coffee product manufacturer)
"L'agenzia concorda con il Cliente che, a fronte del cambio di format/location dell’evento, i target media desiderata richiesti dal cliente non sono in linea con lo story angle. Si concorda di rivedere la rosa di testate da coinvolgere in funzione delle nuove informazioni ricevute. Per quanto riguarda il coinvolgimento di una TV con focus food, il Cliente farà sapere a breve se si prevederà un service video in loco in modo da poter concordare con il giornalista la presenza o meno di un operatore video (il Cliente ha in seguito comunicato che non si prevede alcun service).
Il Cliente e l'agenzia concordano la presenza di un account durante l’evento e ***soggiorno stampa***, che sarà selezionato sulla base delle testate presenti."
...
I'm wondering whether this is an event ("press briefing") or a location ("media lounge"). Informed comments welcome - TIA :).
Il Cliente e l'agenzia concordano la presenza di un account durante l’evento e ***soggiorno stampa***, che sarà selezionato sulla base delle testate presenti."
...
I'm wondering whether this is an event ("press briefing") or a location ("media lounge"). Informed comments welcome - TIA :).
Proposed translations
(English)
| 4 | while the Media are attending |
R.C. (X)
|
| 3 | press room/box/area |
NicoleRZ
|
Proposed translations
21 mins
Selected
while the Media are attending
unless I'm completely..... out
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Note added at 22 mins (2011-03-07 18:43:02 GMT)
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ah I see why you had the doubt: the account shall be selected, not the Media thing
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Note added at 1 day1 hr (2011-03-08 19:25:40 GMT)
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The word "durante" links together the "evento" and the "soggiorno" (attendance, staying). "Durante" here expresses time, soggiorno cannot but express time, too, as it is bound to the "evento" by an E. This is how it sounds in Italian.
As cake topping, the "che" afterwards refers to the "account" mentioned at the beginning. I hope this helps.
Soggiorno does not express PLACE here, so it cannot be translated as press room or any other physical location
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Note added at 2 days19 hrs (2011-03-10 13:38:03 GMT) Post-grading
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my pleasure
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Note added at 22 mins (2011-03-07 18:43:02 GMT)
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ah I see why you had the doubt: the account shall be selected, not the Media thing
--------------------------------------------------
Note added at 1 day1 hr (2011-03-08 19:25:40 GMT)
--------------------------------------------------
The word "durante" links together the "evento" and the "soggiorno" (attendance, staying). "Durante" here expresses time, soggiorno cannot but express time, too, as it is bound to the "evento" by an E. This is how it sounds in Italian.
As cake topping, the "che" afterwards refers to the "account" mentioned at the beginning. I hope this helps.
Soggiorno does not express PLACE here, so it cannot be translated as press room or any other physical location
--------------------------------------------------
Note added at 2 days19 hrs (2011-03-10 13:38:03 GMT) Post-grading
--------------------------------------------------
my pleasure
Note from asker:
| Hi Raffaela, I'm clear on "account", it's what they meant by "soggiorno media" that I wasn't clear on; BTW, I like your suggestion. |
4 KudoZ points awarded for this answer.
Comment: "thanks"
19 hrs
press room/box/area
As you mentioned in your post ("media lounge"), it is referring to the area of gathering for the "press" or "media" which can have a different term depending on the location but this fits as there is always such an area at large scale public (and some private) events. In US Eng I believe the phrase Press Room is most often used. It can also be used in US Eng to describe the virtual/online media communications area.
Discussion